YouTube just updated its Shorts View count so that it can capture every play. However, no changes were made to its Partner Program, which means it won’t impact users’ earnings or eligibility for monetization.
Starting the end of this month, the company shared how it would count views on different Shorts videos so that it’s in line with industry standards. At the moment, YouTube can register views after the Shorts content is watched for a minimal amount of time.
Now, however, the new change will include a view whenever the Shorts begin to play or replay, without any kind of minimal watch time needed. The app has chosen to preserve this new technique of view counting under the latest name dubbed ‘engaged views’.
The change will certainly give rise to higher figures when it comes to view counts. But it will not bring different creators closer together to getting that monetization status. As per the app, the change won’t impact the app’s Partner Program that features eligibility requirements for earnings. After all, that is based more on features like engaged views.
For creators getting the YPP membership, the requirements won’t change. Up to 1000 subscribers having 4000 valid public watch hours are eligible, provided the figures are for the last year. At the same time, it’s for those having 1000 subscribers and nearly 10 million value public Shorts views arising during the past three months.
As we move ahead, the latest Shorts views counts can be found when Shorts views are shown in current mode. The metric for engaged views would only be seen on the app’s Analytics Advanced Mode, starting March 31st onwards.
If you’d like to take on the performance comparison, the app is advising the use of engaged views. This helps to better compare content rolled out before the March 31st mark for a better or more consistent analysis.
In other news, the app is testing new ways to assist channels in maintaining great engagement with subscribers. This will avoid the need to become overwhelmed when followers are involved and also when there are more notifications to deal with.
The issue here is that YouTube claims some users could be switching on alerts from a channel, but they might not receive all the updates. Perhaps they might not be keenly interested in a channel as much as they once were.
This means dumping all alerts to users can make them more likely to unsubscribe from a channel. As shared by the app, this gives rise to a very overwhelming feeling when you’re constantly bombarded with alerts. They can switch off alerts from the app as a whole.
This is common for users who turned on all notifications for the channel, and then they turn off the alerts at the app level, unknowingly. To avoid such matters, YouTube is working on a new means to send alerts to a small number of people. This can help limit the number of notifications that it shares with them.
Viewers who don’t engage with channels despite sending out push alerts won’t get push notifications during this experiment. Alerts would still be up for grabs through the inbox for notifications on the app. Channels rolling out alerts infrequently won’t be impacted.
Viewers who are actively engaged with push alerts enabled on phones or computers would continue to get them, so again, no change for them. So basically, YouTube is limiting prompts to stop that overwhelming feeling as they hope it keeps them engaged and prevents them from leaving the app.
For now, the experiment is just a test to see how a small number of users react. The goal is great channel engagement, but limiting the avoidance of alerts. We feel it might work as no user needs to update settings for this. At the start, the app hopes to implement it to a small number of channels, but it will certainly increase with time.
Image: DIW-Aigen
Read next: American Support for the TikTok Ban Hits New Low, Study Claims
Starting the end of this month, the company shared how it would count views on different Shorts videos so that it’s in line with industry standards. At the moment, YouTube can register views after the Shorts content is watched for a minimal amount of time.
Now, however, the new change will include a view whenever the Shorts begin to play or replay, without any kind of minimal watch time needed. The app has chosen to preserve this new technique of view counting under the latest name dubbed ‘engaged views’.
The change will certainly give rise to higher figures when it comes to view counts. But it will not bring different creators closer together to getting that monetization status. As per the app, the change won’t impact the app’s Partner Program that features eligibility requirements for earnings. After all, that is based more on features like engaged views.
For creators getting the YPP membership, the requirements won’t change. Up to 1000 subscribers having 4000 valid public watch hours are eligible, provided the figures are for the last year. At the same time, it’s for those having 1000 subscribers and nearly 10 million value public Shorts views arising during the past three months.
As we move ahead, the latest Shorts views counts can be found when Shorts views are shown in current mode. The metric for engaged views would only be seen on the app’s Analytics Advanced Mode, starting March 31st onwards.
If you’d like to take on the performance comparison, the app is advising the use of engaged views. This helps to better compare content rolled out before the March 31st mark for a better or more consistent analysis.
In other news, the app is testing new ways to assist channels in maintaining great engagement with subscribers. This will avoid the need to become overwhelmed when followers are involved and also when there are more notifications to deal with.
The issue here is that YouTube claims some users could be switching on alerts from a channel, but they might not receive all the updates. Perhaps they might not be keenly interested in a channel as much as they once were.
This means dumping all alerts to users can make them more likely to unsubscribe from a channel. As shared by the app, this gives rise to a very overwhelming feeling when you’re constantly bombarded with alerts. They can switch off alerts from the app as a whole.
This is common for users who turned on all notifications for the channel, and then they turn off the alerts at the app level, unknowingly. To avoid such matters, YouTube is working on a new means to send alerts to a small number of people. This can help limit the number of notifications that it shares with them.
Viewers who don’t engage with channels despite sending out push alerts won’t get push notifications during this experiment. Alerts would still be up for grabs through the inbox for notifications on the app. Channels rolling out alerts infrequently won’t be impacted.
Viewers who are actively engaged with push alerts enabled on phones or computers would continue to get them, so again, no change for them. So basically, YouTube is limiting prompts to stop that overwhelming feeling as they hope it keeps them engaged and prevents them from leaving the app.
For now, the experiment is just a test to see how a small number of users react. The goal is great channel engagement, but limiting the avoidance of alerts. We feel it might work as no user needs to update settings for this. At the start, the app hopes to implement it to a small number of channels, but it will certainly increase with time.
Image: DIW-Aigen
Read next: American Support for the TikTok Ban Hits New Low, Study Claims
