WhatsApp is making some serious changes to the app to help combat the worrisome spam issue.
The popular texting platform mentioned today that it will be tightening the reins on how many broadcast messages a business can send to a user. The rollout will take place in the next few weeks as it hopes to experiment with the feature in beta first with a limited number of users.
Through such limits, we can see the app rollout monthly limits on broadcasts which could be as many as 30 messages sent every month. As per Meta, if an individual wishes to send more texts to a huge group of people, they can use their channels or Status updates to convey the message.
We’re sure the news is going to be music to those people’s ears who are thinking about putting guardrails around broadcasts from different business accounts. For now, WhatsApp Business accounts might be sending free and unlimited messages through this domain. But soon, we’ll be seeing the platform roll out a new paid version for the same feature with some additional tools.
Meta also hopes to experiment with customized broadcast messages for different product offerings linked to holiday sales. Furthermore, business accounts can schedule their messages as they like. During this period, merchants can get up to 250 customized texts without any cost but if they want more, they can pay extra. For now, the tech giant says it’s not putting any pricing for the texts.
The platform’s thinking process behind all of this is to enable users to receive broadcast messages on an occasional basis without getting too overwhelmed. So far, the app has taken some measures to get rid of spam inside user inboxes. It’s very similar to restricting the figures of marketing texts users get in a single day. Last year, we saw the app experiment with another unsubscribe offering that enables users to signal that they’re not interested in getting certain kinds of messages from a business without the need to block them.
For the last couple of years, we saw the app’s business tier transform into a great asset for Meta. It helped grow the app’s revenue as shared in the latest earnings call. WhatsApp wants to give business owners the chance to get this for free as well as landing pages and additional features to allow them to take off. After that, the app charges for other kinds of messages like utilities, marketing, and authentication.
This is only if the merchant makes use of the app’s solution powered by APIs. External to API charges for various conversations, the company is only charging for optional verified subscriptions of Meta.
Therefore, the latest broadcast messaging offering will be the app’s first paid feature for business owners who don’t make use of APIs. it will be another great source of revenue for Meta. Other than these changes to how broadcast texts work, the firm is also altering the logo for the company’s business app.
Read next: Serious HTTP Bug Leaves Apple’s Passwords Users Vulnerable to Phishing Attacks
The popular texting platform mentioned today that it will be tightening the reins on how many broadcast messages a business can send to a user. The rollout will take place in the next few weeks as it hopes to experiment with the feature in beta first with a limited number of users.
Through such limits, we can see the app rollout monthly limits on broadcasts which could be as many as 30 messages sent every month. As per Meta, if an individual wishes to send more texts to a huge group of people, they can use their channels or Status updates to convey the message.
We’re sure the news is going to be music to those people’s ears who are thinking about putting guardrails around broadcasts from different business accounts. For now, WhatsApp Business accounts might be sending free and unlimited messages through this domain. But soon, we’ll be seeing the platform roll out a new paid version for the same feature with some additional tools.
Meta also hopes to experiment with customized broadcast messages for different product offerings linked to holiday sales. Furthermore, business accounts can schedule their messages as they like. During this period, merchants can get up to 250 customized texts without any cost but if they want more, they can pay extra. For now, the tech giant says it’s not putting any pricing for the texts.
The platform’s thinking process behind all of this is to enable users to receive broadcast messages on an occasional basis without getting too overwhelmed. So far, the app has taken some measures to get rid of spam inside user inboxes. It’s very similar to restricting the figures of marketing texts users get in a single day. Last year, we saw the app experiment with another unsubscribe offering that enables users to signal that they’re not interested in getting certain kinds of messages from a business without the need to block them.
For the last couple of years, we saw the app’s business tier transform into a great asset for Meta. It helped grow the app’s revenue as shared in the latest earnings call. WhatsApp wants to give business owners the chance to get this for free as well as landing pages and additional features to allow them to take off. After that, the app charges for other kinds of messages like utilities, marketing, and authentication.
This is only if the merchant makes use of the app’s solution powered by APIs. External to API charges for various conversations, the company is only charging for optional verified subscriptions of Meta.
Therefore, the latest broadcast messaging offering will be the app’s first paid feature for business owners who don’t make use of APIs. it will be another great source of revenue for Meta. Other than these changes to how broadcast texts work, the firm is also altering the logo for the company’s business app.
Read next: Serious HTTP Bug Leaves Apple’s Passwords Users Vulnerable to Phishing Attacks
