According to a new survey of 2,000 US adults by Vox Media/TheVerge, 42% of the respondents feel that Google search is becoming useless. 53% of the millennials and 61% of the Gen-Z reported using AI tools for searching because traditional search engines like Google do not give them their desirable results. Google’s market share has dropped below 90% for the first time since 2015 and one of the reasons is that most users aren't preferring Google search for their queries. Most users say that they aren't liking the search quality on Google, so they are preferring to ask their queries on AI chatbots or searching social media platforms like Instagram, TikTok, and Pinterest.
76% of the respondents said that when they search on Google, more than a quarter of the results are promoted or sponsored and only 14% of them said that those results are helpful. 55% said that they prefer getting information more from their community than Google search, because it never gives quality information, while 52% said that they are using alternative search engines and AI chatbots for getting information. 66% of the respondents said that Google's quality has decreased a lot and that's why they are unable to find reliable sources there.
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76% of the respondents said that when they search on Google, more than a quarter of the results are promoted or sponsored and only 14% of them said that those results are helpful. 55% said that they prefer getting information more from their community than Google search, because it never gives quality information, while 52% said that they are using alternative search engines and AI chatbots for getting information. 66% of the respondents said that Google's quality has decreased a lot and that's why they are unable to find reliable sources there.
Read next: Instagram Beats Facebook in Q1 2025 as Brands’ Preferred Platform for Marketing
