Mobile crashes can have a strong impact on user engagement. Many developers are releasing rush apps which have missing features and crash consistently. Last year, a crash on the Sanos App made the company lose millions of dollars and the CEO lost his job as well. App companies are rushing to release their apps, but they are not fixing the issues, which is leading to constant crashes and the apps freeze frequently.
Researchers found that these crashes on the apps reduce user consumption and shorten their time span on the apps. When a page is crashed one time, page views increase because users feel the Zeigarnik Effect, which refers to interruptions in user goals, and people start feeling psychological tension and want to complete their goals.
But when an app is crashing frequently, users start feeling frustrated and completely stop using the app. One of the biggest examples of it is HBO Max’s transition to Max in 2023, when frequent crashes annoyed users, they simply stopped using the app. When new features get released on the app, they can also contribute to crashes, which can affect the app revenue. When there are low engagements on an app, its advertising revenue declines as it depends on page views. In-app purchases also get affected because of crashes and hence, the overall revenue of the app goes down dramatically.
The researchers say that it is best to stay cautious with pre-mature app releases because they can lead to clustered crashes. It is best to not mass release updates and first test them with users who are more prone to crashes. If they do well, then the update can be expanded to a broader customer base.
Image: DIW-Aigen
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Researchers found that these crashes on the apps reduce user consumption and shorten their time span on the apps. When a page is crashed one time, page views increase because users feel the Zeigarnik Effect, which refers to interruptions in user goals, and people start feeling psychological tension and want to complete their goals.
But when an app is crashing frequently, users start feeling frustrated and completely stop using the app. One of the biggest examples of it is HBO Max’s transition to Max in 2023, when frequent crashes annoyed users, they simply stopped using the app. When new features get released on the app, they can also contribute to crashes, which can affect the app revenue. When there are low engagements on an app, its advertising revenue declines as it depends on page views. In-app purchases also get affected because of crashes and hence, the overall revenue of the app goes down dramatically.
The researchers say that it is best to stay cautious with pre-mature app releases because they can lead to clustered crashes. It is best to not mass release updates and first test them with users who are more prone to crashes. If they do well, then the update can be expanded to a broader customer base.
Read next: Americans Waste 2 Hours Daily on Phones, Here’s What’s Stealing Their Focus!
