The co-CEO for Netflix just took a major swipe at YouTube, sharing his thoughts about his company being a better space for creators.
Ted Sarandos mentioned how the popular streaming service can amplify the reach that top YouTubers like Ms. Rachel attain for a bigger audience. He similarly contrasted how the model of Netflix is much different than that seen with Disney’s local programming IP export model.
It’s certainly some major words to claim, as we’re all aware of the greatness that YouTube brings in today’s time for the television world. But Sarandos feels that creators there aren’t getting the compensation and growth they could attain from Netflix.
The co-CEO then went on to shed light on how Netflix has a better model for monetization. YouTube isn’t giving creators money up front to generate content. They’re doing this at a risk, and big names like MrBeast end up losing so much money on this front.
Then Sarandos shared how MrBeast is going around raising money, which is shocking because with his audience figures, he wouldn’t need to do that if he had Netflix. Instead, he’d be giving out more money to others.
Despite the criticism of the app’s payment system, MrBeast did prove how creators lose funds on Hollywood deals. For instance, he’s gone public about losing tens of millions through a show on Amazon called Beast of Games.
We’ve seen Netflix disrupt the whole Hollywood and win streaming wars. It’s got more than 300M people tuning in from all over the globe and growing ad businesses. Lately, YouTube has made headlines with a large share of the television viewing content model.
Netflix continues to lean towards big names on YouTube, where it picked up huge deals. The app amplifies YouTubers having a huge reach. Ms. Rachel is among the top 10 shows viewed every single week, even since her arrival on the streaming platform.
YouTube is really quite like a farm league where many creators could develop more ideas. They will work hard and do something major, including taking financial risks. Remember, the CEO also shared how YouTube is a mega competition in terms of advertising dollars, and Netflix still leads the pack for better quality in terms of viewership. People know they are coming here to watch and not waste time.
Critics argue that Netflix and YouTube serve different purposes for big creators, making direct comparisons misleading. While Netflix co-CEO Ted Sarandos claims his platform offers better monetization, YouTube provides top creators with greater control, flexibility, and long-term revenue potential.
Image: DIW-Aigen
Read next: Google Agrees on $100M Settlement for Lawsuit Accusing It of Misleading Advertisers
Ted Sarandos mentioned how the popular streaming service can amplify the reach that top YouTubers like Ms. Rachel attain for a bigger audience. He similarly contrasted how the model of Netflix is much different than that seen with Disney’s local programming IP export model.
It’s certainly some major words to claim, as we’re all aware of the greatness that YouTube brings in today’s time for the television world. But Sarandos feels that creators there aren’t getting the compensation and growth they could attain from Netflix.
The co-CEO then went on to shed light on how Netflix has a better model for monetization. YouTube isn’t giving creators money up front to generate content. They’re doing this at a risk, and big names like MrBeast end up losing so much money on this front.
Then Sarandos shared how MrBeast is going around raising money, which is shocking because with his audience figures, he wouldn’t need to do that if he had Netflix. Instead, he’d be giving out more money to others.
Despite the criticism of the app’s payment system, MrBeast did prove how creators lose funds on Hollywood deals. For instance, he’s gone public about losing tens of millions through a show on Amazon called Beast of Games.
We’ve seen Netflix disrupt the whole Hollywood and win streaming wars. It’s got more than 300M people tuning in from all over the globe and growing ad businesses. Lately, YouTube has made headlines with a large share of the television viewing content model.
Netflix continues to lean towards big names on YouTube, where it picked up huge deals. The app amplifies YouTubers having a huge reach. Ms. Rachel is among the top 10 shows viewed every single week, even since her arrival on the streaming platform.
YouTube is really quite like a farm league where many creators could develop more ideas. They will work hard and do something major, including taking financial risks. Remember, the CEO also shared how YouTube is a mega competition in terms of advertising dollars, and Netflix still leads the pack for better quality in terms of viewership. People know they are coming here to watch and not waste time.
Critics argue that Netflix and YouTube serve different purposes for big creators, making direct comparisons misleading. While Netflix co-CEO Ted Sarandos claims his platform offers better monetization, YouTube provides top creators with greater control, flexibility, and long-term revenue potential.
YouTube allows creators to own their content, diversify earnings through ads, sponsorships, and memberships, and engage directly with their audience. Netflix, in contrast, operates on a closed model, offering select creators upfront payments but limiting creative freedom and ongoing revenue opportunities. While Netflix may amplify a creator’s reach, it does not provide the same ecosystem for sustained success and independent brand-building.
Sarandos’ argument overlooks the fact that YouTube enables creators to take risks on their own terms while benefiting from multiple income streams. For many top YouTubers, the ability to control their content and revenue makes YouTube a more attractive platform than Netflix’s curated system.
Image: DIW-Aigen
Read next: Google Agrees on $100M Settlement for Lawsuit Accusing It of Misleading Advertisers
