Google’s head of search, John Mueller, just discussed the huge impact that AI is having on the world of SEO during this year’s Search Central Live event in New York City.
Mueller did not shy away from explaining how Search won’t be going away anytime soon, thanks to the advent of modern-day AI. This came as a reassurance for the audience, echoing the terms of Vice President Elizabeth Reid, who shared a similar viewpoint before.
Other factors like crawling, ranking, and indexing were similarly shared. This includes how Google is doing the right tests for search results and also why core updates are necessary in today’s day and age.
Reid shared a similar prediction about how classic Google Search will transform into something more prominent with time. Some voice questions would keep on rising, and for that, Google is well prepared for what to expect. She even shed light on how the search bar would always remain and how AI overviews wouldn’t be replacing that.
AI is just an expansion of search, and it’s a quicker way to get users what they want. You can think of it like asking your friend for some assistance, she continued.
Then came discussion points about SEO and how it’s still very much necessary. There was no discussion about designing links or better content, but he did mention how so many components of search are still present. So this means optimizing for search to ensure it happens smoothly is so important.
For search engines to crawl and index websites, they need SEO which remains a relevant and important part. These are the foundations of search, and they cannot go anywhere.
Does this mean AI has no role in transforming the world of search? The answer is no! Mueller did acknowledge how AI transforms search in more ways than one. There are many new things that SEOs as well as publishers need to address.
Remember, many SEOs dropped out of the race as they couldn’t adapt to the firm’s algorithm changes, as seen in 2005. So you can liken it to something similar. The only huge difference right now is how the world needs to deal with a new paradigm as a whole. So many SEOs have a great idea, and Google’s Search Liaison also shared such advice for how they can adapt to the latest AI-based search that’s worth a glance.
So if we had to generate a take-home message, it would be this. AI won’t be replacing search, but it’s definitely redefining how people interact with this. So many core SEO factors like indexing or crawling matter here. Meanwhile, Google is anticipating more and ambient competition in the user search experience.
There are so many professionals in the SEO field that need to adapt to the shifts, but that’s already a goal as the world of SEO keeps changing, but never disappears.
Search won’t disappear, but it won’t stay still either. It’s quite clear right now that AI is revolutionizing search methods, but not impacting whether they can search or not. This is why marketing professionals in the world of search and other online firms must keep tabs on changes rolled out by AI. Only this can give the right content that they’re in search of easily.
Image: OuterBox / X
Read next: EU Takes Back Seat on Fines for Meta and Apple To Avoid Tensions with Trump’s Administration
Mueller did not shy away from explaining how Search won’t be going away anytime soon, thanks to the advent of modern-day AI. This came as a reassurance for the audience, echoing the terms of Vice President Elizabeth Reid, who shared a similar viewpoint before.
Other factors like crawling, ranking, and indexing were similarly shared. This includes how Google is doing the right tests for search results and also why core updates are necessary in today’s day and age.
Reid shared a similar prediction about how classic Google Search will transform into something more prominent with time. Some voice questions would keep on rising, and for that, Google is well prepared for what to expect. She even shed light on how the search bar would always remain and how AI overviews wouldn’t be replacing that.
AI is just an expansion of search, and it’s a quicker way to get users what they want. You can think of it like asking your friend for some assistance, she continued.
Then came discussion points about SEO and how it’s still very much necessary. There was no discussion about designing links or better content, but he did mention how so many components of search are still present. So this means optimizing for search to ensure it happens smoothly is so important.
For search engines to crawl and index websites, they need SEO which remains a relevant and important part. These are the foundations of search, and they cannot go anywhere.
Does this mean AI has no role in transforming the world of search? The answer is no! Mueller did acknowledge how AI transforms search in more ways than one. There are many new things that SEOs as well as publishers need to address.
Remember, many SEOs dropped out of the race as they couldn’t adapt to the firm’s algorithm changes, as seen in 2005. So you can liken it to something similar. The only huge difference right now is how the world needs to deal with a new paradigm as a whole. So many SEOs have a great idea, and Google’s Search Liaison also shared such advice for how they can adapt to the latest AI-based search that’s worth a glance.
So if we had to generate a take-home message, it would be this. AI won’t be replacing search, but it’s definitely redefining how people interact with this. So many core SEO factors like indexing or crawling matter here. Meanwhile, Google is anticipating more and ambient competition in the user search experience.
There are so many professionals in the SEO field that need to adapt to the shifts, but that’s already a goal as the world of SEO keeps changing, but never disappears.
Search won’t disappear, but it won’t stay still either. It’s quite clear right now that AI is revolutionizing search methods, but not impacting whether they can search or not. This is why marketing professionals in the world of search and other online firms must keep tabs on changes rolled out by AI. Only this can give the right content that they’re in search of easily.
Image: OuterBox / X
Read next: EU Takes Back Seat on Fines for Meta and Apple To Avoid Tensions with Trump’s Administration
