Tech giant Google has agreed on a mega $100 million settlement for a lawsuit accusing the company of charging higher prices for clicks on ads. This was related to those located outside certain geographic locations selected by advertisers.
As shared by media outlet Reuters, the settlement was rolled out inside the California court and still needs approval from the judge. This lawsuit was first shared in 2011 and related to the use of Adwords, which are now commonly called Google Ads.
This claimed how Google broke the state’s Unfair Competition Act by misleading many about locations where such ads would be displayed. It even went on to state how the search engine giant did not follow up on the promises made to provide discount rates that came under Smart Pricing.
Such a case was more related to ad product features that altered over a decade of time. Thankfully, Google is proud to share that it has finally come to a resolution. Remember, the company has dealt with some very big lawsuits on a federal level in the past. This includes calls for it to separate from Chrome after being accused of running a monopoly. It was similarly called out for its deceiving tactics in the advertising world.
This case comes after a lot of facts were unraveled related to the case. Plaintiffs argued that Google was guilty after reviewing over 910k document pages and several terabytes of Google’s click data. This class entails advertisers making use of Google AdWords’ program from June 1, 2009, to December 2012.
We’re sure Google is relieved to have one less thing to worry about, but that does not mean the long list of legal battles is over.
Image: DIW-Aigen
Read next: AI Dominance at Stake: Meta Executive Calls for Stronger US Investment and Innovation
As shared by media outlet Reuters, the settlement was rolled out inside the California court and still needs approval from the judge. This lawsuit was first shared in 2011 and related to the use of Adwords, which are now commonly called Google Ads.
This claimed how Google broke the state’s Unfair Competition Act by misleading many about locations where such ads would be displayed. It even went on to state how the search engine giant did not follow up on the promises made to provide discount rates that came under Smart Pricing.
Such a case was more related to ad product features that altered over a decade of time. Thankfully, Google is proud to share that it has finally come to a resolution. Remember, the company has dealt with some very big lawsuits on a federal level in the past. This includes calls for it to separate from Chrome after being accused of running a monopoly. It was similarly called out for its deceiving tactics in the advertising world.
This case comes after a lot of facts were unraveled related to the case. Plaintiffs argued that Google was guilty after reviewing over 910k document pages and several terabytes of Google’s click data. This class entails advertisers making use of Google AdWords’ program from June 1, 2009, to December 2012.
We’re sure Google is relieved to have one less thing to worry about, but that does not mean the long list of legal battles is over.
Read next: AI Dominance at Stake: Meta Executive Calls for Stronger US Investment and Innovation
