According to Counterpoint's Global XR Tracker, the global VR headset shipments declined 12% in 2024 which makes it the third consecutive year of its decline. In Q4 2024, the global VR headset shipments declined 5% YoY, and this decline was mostly because of a lack of compelling VR content, hardware limitations, and a decrease in consumer interest. On the other hand, enterprise demand is still stable, mostly in education, military, location-based entertainment, and healthcare.
Right now, Meta is dominating the global VR headset market with a 77% share in 2024. Meta’s share rose to 84% in Q4 2024 because of the launch of Quest 35. A 9% share was also gained by Sony’s PSVR2 because of Black Friday and Christmas discounts. On the other hand, the shipments for Apple’s Vision Pro declined by 43% quarter-over-quarter. However, the enterprise sales of Apple headset are still increasing and it is also expanding its VR to markets like UAE, South Korea, and Taiwan. Chinese OEMs, DPVR and Pico also saw a rise in enterprise demand in 2024, with DPVR seeing a 30% YoY growth and Pico’s enterprise shipments surpassing consumer shipments.
Counterpoint predicts that there is going to be limited growth in global VR headset shipments in the next two years because of a lot of challenges like eye fatigue, battery life, and trade-offs between performance and weight. If companies need to see an increase in VR demands, they will need to make technological advancements. The global AR smart glasses market also declined 8% YoY in 2024, with waveguide-baser models seeing a 67% decline and birth-bath-based AR glasses seeing a 27% decline. It is predicted that the market is going to become stable in 2025 and there will be a 30% YoY growth through 2026.
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Right now, Meta is dominating the global VR headset market with a 77% share in 2024. Meta’s share rose to 84% in Q4 2024 because of the launch of Quest 35. A 9% share was also gained by Sony’s PSVR2 because of Black Friday and Christmas discounts. On the other hand, the shipments for Apple’s Vision Pro declined by 43% quarter-over-quarter. However, the enterprise sales of Apple headset are still increasing and it is also expanding its VR to markets like UAE, South Korea, and Taiwan. Chinese OEMs, DPVR and Pico also saw a rise in enterprise demand in 2024, with DPVR seeing a 30% YoY growth and Pico’s enterprise shipments surpassing consumer shipments.
Counterpoint predicts that there is going to be limited growth in global VR headset shipments in the next two years because of a lot of challenges like eye fatigue, battery life, and trade-offs between performance and weight. If companies need to see an increase in VR demands, they will need to make technological advancements. The global AR smart glasses market also declined 8% YoY in 2024, with waveguide-baser models seeing a 67% decline and birth-bath-based AR glasses seeing a 27% decline. It is predicted that the market is going to become stable in 2025 and there will be a 30% YoY growth through 2026.
Read next: Humans vs. AI: Who’s Winning the Battle of Funny Captions?
