Global Smartphone Sales Flat in Q4 2024 as Android Faces Record Lows in India, US

According to a new report by Counterpoint Research, there were little to no changes in global smartphone sales in Q4 2024, which led to only small changes in global OS shares. Android had 74% market share, the same as last year, but still faced some challenges. Even though Android was stable, it hit its lowest quarterly share in India and the US. Google and Motorola sales growth helped in the double-digit YoY declines among smaller brands in the US. The iPhone also has strong market stability with its sales only declining by 1%.


There was a 4% market share reported of Harmony OS, with unchanged YoY. In China, Harmony’s OS share increased by 19% mostly because of sales of new launches. For the fourth consecutive quarter, Harmony OS stayed ahead of iOS. On the other hand, the smartphone subsidies in China boosted local OEMs, which will probably result in further growth.

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