Google has been receiving a bucketload of criticism from content creators and bloggers related to their posts' limited visibility on search results. Therefore, the company has now chosen to stick to a public commitment of December 31 as the deadline to improve this feature.
This means it will work to better how independent publishers are found in search results. The timeline is a major step and it arose after an exchange arose through the X app between Google’s Search Liaison and different publishers.
The exchange began when Jonathan Jones shared notes from a chat where Google shared concerns about the different content creators who work independently. The company acknowledged its shortcomings on this front and felt that smaller sites and creators needed to be rewarded in a better way. This is why they expressed interest in assisting these smaller independent pages for success.
So what was particularly interesting is how the search giant acknowledged they have shortcomings which led to them adding a deadline. It’s usually not something we see Google do in public when in the debate over ranking improvements.
Now this does not mean all small sites will go back to their previous peak levels but it does mean a noticeable change can come. The exchange is proof that a certain tension does exist between the company and different publishers working alone. They bore witness to search visibility declining in recent times.
Not everyone feels it is a reality because Google tends to say more than prove more with its actions. Nevertheless, the claims were made and it’s great to see limited independent publisher visibility rates more than before. After all, they do prefer bigger firms like posts from Reddit and Quora that hit the top of the rankings list.
Others joining the chat expressed similar upsets with the company’s communication style. For instance, Google’s guidance was called out as ethereal and never consistent. Experts declared how publishers needed more precise models of what a good website appeared like.
In reply to these kinds of criticisms, Google says that improvements will come but they will be incremental instead of coming as a single major update. Sullivan mentioned that the teams aren’t working on a single feature but several things as each comprise of different things involved in rankings.
While some changes were rolled out, many sites have benefited as per Google but not everyone will get the same success as the next because each one is unique. This is why Google is emphasizing more factors like guidance that focus on content matters to include in all existing things that are focused on tech issues.
Publishers like to report more on declining traffic levels after Google’s major recent update. Some claimed visibility drops although content quality remains high. So publishers are now keen on seeing what happens next and if Google solves the ranking issues after the March Core Update.
Some are expected to get better starting this month while others might be seeing the change as late as December of this year. So the commitment might seem small by Google to some but others think it’s major in terms of transparency and taking accountability for actions.
Image: DIW-Aigen
Read next:
• Google’s AI Overviews: A Never-Ending Loop Back to Google?
• Publishers Decry AI Mode’s Impact on Traffic, While Google Insists UI Tweaks Will Solve the Issue
This means it will work to better how independent publishers are found in search results. The timeline is a major step and it arose after an exchange arose through the X app between Google’s Search Liaison and different publishers.
The exchange began when Jonathan Jones shared notes from a chat where Google shared concerns about the different content creators who work independently. The company acknowledged its shortcomings on this front and felt that smaller sites and creators needed to be rewarded in a better way. This is why they expressed interest in assisting these smaller independent pages for success.
So what was particularly interesting is how the search giant acknowledged they have shortcomings which led to them adding a deadline. It’s usually not something we see Google do in public when in the debate over ranking improvements.
Now this does not mean all small sites will go back to their previous peak levels but it does mean a noticeable change can come. The exchange is proof that a certain tension does exist between the company and different publishers working alone. They bore witness to search visibility declining in recent times.
Not everyone feels it is a reality because Google tends to say more than prove more with its actions. Nevertheless, the claims were made and it’s great to see limited independent publisher visibility rates more than before. After all, they do prefer bigger firms like posts from Reddit and Quora that hit the top of the rankings list.
Others joining the chat expressed similar upsets with the company’s communication style. For instance, Google’s guidance was called out as ethereal and never consistent. Experts declared how publishers needed more precise models of what a good website appeared like.
In reply to these kinds of criticisms, Google says that improvements will come but they will be incremental instead of coming as a single major update. Sullivan mentioned that the teams aren’t working on a single feature but several things as each comprise of different things involved in rankings.
While some changes were rolled out, many sites have benefited as per Google but not everyone will get the same success as the next because each one is unique. This is why Google is emphasizing more factors like guidance that focus on content matters to include in all existing things that are focused on tech issues.
Publishers like to report more on declining traffic levels after Google’s major recent update. Some claimed visibility drops although content quality remains high. So publishers are now keen on seeing what happens next and if Google solves the ranking issues after the March Core Update.
Some are expected to get better starting this month while others might be seeing the change as late as December of this year. So the commitment might seem small by Google to some but others think it’s major in terms of transparency and taking accountability for actions.
Image: DIW-Aigen
Read next:
• Google’s AI Overviews: A Never-Ending Loop Back to Google?
• Publishers Decry AI Mode’s Impact on Traffic, While Google Insists UI Tweaks Will Solve the Issue
