Online streaming services have become too expensive for Americans, as they now pay $129 per month for subscriptions, more than the $109 they spend on clothes, reflecting a 7.5% increase from last year.
Revealed by the poll conducted by The Harris Poll on behalf of the streaming service Tubi, Americans love online streaming services, with 38% of respondents saying that they spend almost three hours or more on streaming services in one sitting and they mostly use nearly seven streaming services regularly.
Americans are also aware of the rising costs of subscriptions to the streaming services, which is why 76% of Gen Z respondents have or would cancel their subscription if the price increased.
Most Americans also reject the cheaper service, which includes ads, provided by the same streaming services. These cheaper plans can lower the burden of cost, but 46% of American viewers feel ads significantly disrupt their experience. As per 79% of the respondents, what is the point of paying the money if they still have to face ads? So an ad-free subscription is a better option.
Another factor that explains why Americans are willing to pay such high prices for streaming services and do not like the interruption of ads is escapism. American viewers want to get away from the daily hustle of life and want mental peace. There is no better way of getting this peace in the digital age than watching your favorite movies and dramas online.
When seeking a mental break, 59% of respondents turn to streaming services, followed by music (50%) and social media (38%). Among Gen Z workers, 84% stream content while working, and 48% admit to lying about it. Interestingly, 53% have put off working to finish a show, and 52% prefer remote work to continue streaming.
The aforementioned details show the attachment of Americans to streaming services and how far they can go to achieve escapism through them.
Image: DIW-Aigen
Read next: Think You Own Your AI Creations? The Law Says Otherwise
Revealed by the poll conducted by The Harris Poll on behalf of the streaming service Tubi, Americans love online streaming services, with 38% of respondents saying that they spend almost three hours or more on streaming services in one sitting and they mostly use nearly seven streaming services regularly.
Americans are also aware of the rising costs of subscriptions to the streaming services, which is why 76% of Gen Z respondents have or would cancel their subscription if the price increased.
Most Americans also reject the cheaper service, which includes ads, provided by the same streaming services. These cheaper plans can lower the burden of cost, but 46% of American viewers feel ads significantly disrupt their experience. As per 79% of the respondents, what is the point of paying the money if they still have to face ads? So an ad-free subscription is a better option.
Another factor that explains why Americans are willing to pay such high prices for streaming services and do not like the interruption of ads is escapism. American viewers want to get away from the daily hustle of life and want mental peace. There is no better way of getting this peace in the digital age than watching your favorite movies and dramas online.
When seeking a mental break, 59% of respondents turn to streaming services, followed by music (50%) and social media (38%). Among Gen Z workers, 84% stream content while working, and 48% admit to lying about it. Interestingly, 53% have put off working to finish a show, and 52% prefer remote work to continue streaming.
The aforementioned details show the attachment of Americans to streaming services and how far they can go to achieve escapism through them.
Read next: Think You Own Your AI Creations? The Law Says Otherwise
