Video sharing giant YouTube has introduced the ability to promote Shorts content to wider audiences.
The popular app is allowing creators to use its Promote button which provides channels with the option to roll out ads for Shorts inside the YouTube Studio. After it gets promoted, the app will target viewers that it feels are more likely to engage with the content and respective channels.
The news came in the form of a video post by the platform that shared how Promote can provide a simple and quick option for ad purchases without going through the hassle of Google Ads. All videos promoted will be shown automatically to viewers who are likely to engage more with the respective channel.
Such an option has been present for a while now for longer videos so it’s just like an extension to Shorts. To market the YouTube Short content, simply press the three-dot menu located near the video you’d like to boost. Then press Promote.
After that, you can set the budget and the end date for a campaign. The app will handle the rest like targeting. You can also track campaign performances via metrics like promotion clicks, subscribers, and views. However, anything gained through promotions will not count towards the eligibility criteria for the in-app Partner Program. You’ll still have to focus on matters like organic growth to meet the demands.
We can see why YouTube is promoting such features because there’s a sudden surge in short-form content that keeps becoming more popular with time. So through such tools as the Promote button, the competition gets so much simpler.
Those wishing to experiment with the tool first can attain direct access to the Desktop version of the YouTube Studio. It’s a fast and straightforward means to amplify Shorts videos without using assistance from Google Ads professionals. Creators not only get the option to promote their content but also engage with a bigger audience than what their channel is accustomed to.
Read next: EU Mandates Developer Transparency, Apple Enforces Strict App Store Compliance
The popular app is allowing creators to use its Promote button which provides channels with the option to roll out ads for Shorts inside the YouTube Studio. After it gets promoted, the app will target viewers that it feels are more likely to engage with the content and respective channels.
The news came in the form of a video post by the platform that shared how Promote can provide a simple and quick option for ad purchases without going through the hassle of Google Ads. All videos promoted will be shown automatically to viewers who are likely to engage more with the respective channel.
Such an option has been present for a while now for longer videos so it’s just like an extension to Shorts. To market the YouTube Short content, simply press the three-dot menu located near the video you’d like to boost. Then press Promote.
After that, you can set the budget and the end date for a campaign. The app will handle the rest like targeting. You can also track campaign performances via metrics like promotion clicks, subscribers, and views. However, anything gained through promotions will not count towards the eligibility criteria for the in-app Partner Program. You’ll still have to focus on matters like organic growth to meet the demands.
We can see why YouTube is promoting such features because there’s a sudden surge in short-form content that keeps becoming more popular with time. So through such tools as the Promote button, the competition gets so much simpler.
Those wishing to experiment with the tool first can attain direct access to the Desktop version of the YouTube Studio. It’s a fast and straightforward means to amplify Shorts videos without using assistance from Google Ads professionals. Creators not only get the option to promote their content but also engage with a bigger audience than what their channel is accustomed to.
Read next: EU Mandates Developer Transparency, Apple Enforces Strict App Store Compliance
