Video-sharing giant YouTube has confirmed that it’s more than just an app for sharing videos.
The platform is mostly focused on visual content but did you also know that figures for podcast listening are also soaring to new highs? More and more podcasters are looking to host video versions of their episodes on the platform.
Today, the app has shared how podcasts see more than one billion monthly active viewers on YouTube. That’s a huge figure in terms of engagement for a certain kind of audio format.
The platform’s audio-only feature for listening is solely limited to paying Premium users. This combined with the high number of celebrity-led podcasts entails more engaging video elements. We’ve seen more and more individuals turn to the app for the latest content related to podcasts. Believe it or not, it’s transformed into a new world of engagement on YouTube.
The app recently shared more insights on this front through a blog post where it said podcasts with video are more than a simple trend. They can meet audiences wherever they’re located on the YouTube platform. It’s also making it simpler for users to make the most of the podcast experience for fans to search for what they love while discovering new topics and watching or hearing whatever they desire.
We’re similarly seeing more podcasters added to the list and it’s doing wonders when combined with the app’s Partner Program. This makes YouTube a frequently used platform for podcast listeners in the US.
There’s also a unique means for finding searches and recommendations that assist users in discovering the next best podcast. Podcasts on the app and YouTube Music are located around the globe. So no matter where you might be, you can get access to it through your YouTube app on smartphones, TVs, and even the desktop.
Stats from 2024 show how viewers were watching more than 400 million hours of podcasts every month on devices inside their living rooms and that’s really a unique feat.
It’s something different as many would consider the app as a leading video app but this is certainly giving rise to greater audio engagement. Today, many celebrities and creators are getting into podcasts as a secondary means for connection streaming. We’ve got more stars on the app and this particular format doesn’t align with the company’s broader approach that’s related to posting content online.
This might also give rise to more chances for advertisers to benefit from. You can simply put out ads on the app’s podcasts through Google Ads. At the same time, you can partner up with similar creators to your domain for marketing products or carrying out live reads.
The fact that the platform can reach a major high in terms of reach, this is all worth a consideration. There are a host of options for entering podcast content and also for connecting with audiences. There are a billion viewers and listeners worthy of taking notice and that’s exactly why creators might want to switch to this stream to broaden their outreach.
Image: DIW-Aigen
Read next: Meta’s Oversight Board Prepares To Weigh in On CEO Mark Zuckerberg’s Recent Changes Related to Hate Speech
The platform is mostly focused on visual content but did you also know that figures for podcast listening are also soaring to new highs? More and more podcasters are looking to host video versions of their episodes on the platform.
Today, the app has shared how podcasts see more than one billion monthly active viewers on YouTube. That’s a huge figure in terms of engagement for a certain kind of audio format.
The platform’s audio-only feature for listening is solely limited to paying Premium users. This combined with the high number of celebrity-led podcasts entails more engaging video elements. We’ve seen more and more individuals turn to the app for the latest content related to podcasts. Believe it or not, it’s transformed into a new world of engagement on YouTube.
The app recently shared more insights on this front through a blog post where it said podcasts with video are more than a simple trend. They can meet audiences wherever they’re located on the YouTube platform. It’s also making it simpler for users to make the most of the podcast experience for fans to search for what they love while discovering new topics and watching or hearing whatever they desire.
We’re similarly seeing more podcasters added to the list and it’s doing wonders when combined with the app’s Partner Program. This makes YouTube a frequently used platform for podcast listeners in the US.
There’s also a unique means for finding searches and recommendations that assist users in discovering the next best podcast. Podcasts on the app and YouTube Music are located around the globe. So no matter where you might be, you can get access to it through your YouTube app on smartphones, TVs, and even the desktop.
Stats from 2024 show how viewers were watching more than 400 million hours of podcasts every month on devices inside their living rooms and that’s really a unique feat.
It’s something different as many would consider the app as a leading video app but this is certainly giving rise to greater audio engagement. Today, many celebrities and creators are getting into podcasts as a secondary means for connection streaming. We’ve got more stars on the app and this particular format doesn’t align with the company’s broader approach that’s related to posting content online.
This might also give rise to more chances for advertisers to benefit from. You can simply put out ads on the app’s podcasts through Google Ads. At the same time, you can partner up with similar creators to your domain for marketing products or carrying out live reads.
The fact that the platform can reach a major high in terms of reach, this is all worth a consideration. There are a host of options for entering podcast content and also for connecting with audiences. There are a billion viewers and listeners worthy of taking notice and that’s exactly why creators might want to switch to this stream to broaden their outreach.
Image: DIW-Aigen
Read next: Meta’s Oversight Board Prepares To Weigh in On CEO Mark Zuckerberg’s Recent Changes Related to Hate Speech
