A new report from Socialinsider looks at average performance of each post on different social networking apps after analyzing 125 million social media posts. The report looked at engagements through comments, likes and other interactions and it was found that TikTok is the best social media app in terms of performance. According to the report, TikTok has an engagement rate of 2.50% which is the most among other social media apps and its engagement is all due to organic and engaging content. In the US, TikTok having the most engagements might not be good news because it can get banned any day from now.
Followed by TikTok is Instagram which has the most post engagements but it still cannot compete with TikTok engagements. Facebook is even farther in post engagements. It can be also because Meta is putting more effort on Reels and is trying to reduce external links on the app. On the other hand, X had the worst post engagement while it was better last year. There also some difference in post engagements of brands who pay for X premium while who don't.
All these engagement rates are based on profile performance, which means likes and comments are counted based on number of followers on social media profiles. TikTok also has more average likes than posts on other social media apps as users are growing more familiar with the app. Posts on X aren't getting that much likes, while Instagram has the most comments after TikTok. This shows which social media apps are getting the most post engagements, with TikTok being the best and X being the worst.
For more insights, check out these charts:
Read next: Overtrust in AI Alters Decision-Making, Raising Concerns for Military Applications
Followed by TikTok is Instagram which has the most post engagements but it still cannot compete with TikTok engagements. Facebook is even farther in post engagements. It can be also because Meta is putting more effort on Reels and is trying to reduce external links on the app. On the other hand, X had the worst post engagement while it was better last year. There also some difference in post engagements of brands who pay for X premium while who don't.
All these engagement rates are based on profile performance, which means likes and comments are counted based on number of followers on social media profiles. TikTok also has more average likes than posts on other social media apps as users are growing more familiar with the app. Posts on X aren't getting that much likes, while Instagram has the most comments after TikTok. This shows which social media apps are getting the most post engagements, with TikTok being the best and X being the worst.
For more insights, check out these charts:
Read next: Overtrust in AI Alters Decision-Making, Raising Concerns for Military Applications
