TikTok, Instagram, and Facebook Dominate Downloads; Top 10 Apps Earn $1.1B in January 2025

AppFigures' latest analysis shows the most downloaded apps on Google Play and App Store as well as the apps that earned the highest revenue in January 2025. According to the estimates, TikTok was the most downloaded app on both platforms in January 2025, dethroning Instagram. Even though the US is getting major revenue from TikTok, it ranked fifth in terms of new TikTok downloads in December 2024. Indonesia topped the list with the most TikTok downloads in December 2024. TikTok got $262 million total revenue in January 2025, $221 million from iOS App Store and $50 million from Google Play.

Instagram got 49 million downloads in January 2025, getting most of its downloads from Google Play (42 million). Instagram couldn't get to the top ten in terms of revenue. All the apps in the top ten most downloaded list saw an increase in its downloads. The third most downloaded app on both platforms was Facebook with 39 million downloads. ChatGPT was the most downloaded app on the App Store (10 million) while it was sixth most downloaded app on App Store (21 million).

The top three most downloaded apps on both platforms overall were TikTok (49 million), Instagram (49 million) and Facebook (39 million). Threads was the third most downloaded app on the App Store with 9 million downloads in January 2025. Overall, the total number of downloads from the top ten most downloaded apps reached 337 million downloads which is an increase from December 2024.

TikTok’s revenue dropped 22% from $474 million to $262 million within a month but still managed to be the highest earning app. Despite being banned in the US, TikTok got most of its revenue from Japan, China and the UK. The second highest earning app on both platforms overall was YouTube with $153 million net revenue. Even though TikTok was also the highest earning app on the App Store ($211 million) as well, the highest earning app on Google Play was Google One ($63 million). Disney+ revenue grew 9% to $142 million and it was the third highest earning app in January 2025.

Tinder reached $115 million in January 2025 from $81 million in December 2024 while Max also reached $100 million. The only app which saw a decrease in its revenue was Tencent Video which saw a 21% decline and got $58 million revenue. Overall, the top ten highest earning apps collected $1.1 billion of net revenue in January 2025 from App Store and Google Play.




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