Threads and X are almost at competition with each other because they mirror each other and recent reports suggest that while Threads is getting most engagements, X is still surpassing Threads in monthly active users (MAU). So this makes creators and brands somewhat confused about which platform drives more engagement so they can focus their attention there. To find this out, Buffer analyzed 10.2 million posts published on X and Threads in 2024 and looked at their engagement ratings, strengths and trends.
According to the analysis, Threads is the leader in user engagement with 6.25% median engagement rate. On the other hand, X had 3.6% median engagement rate which means that Threads is driving engagements 73.6% higher than X. It shows that users are loving to engage with content on Threads at a higher rate and there are some factors that are attributing to it. The first one is the networking effects as most users of Threads are already connected to each other through Instagram and there was an excitement in people because of the new platform launch. Threads is also taking a community first approach where users are being encouraged to participate in discussions rather than being just a passive user. There is low saturation, higher visibility and engagement oriented algorithms on Threads which are way better than X.
So if Threads is doing so well, why is X still being used? It is because X is known for its timeliness and directs users to current events or trending discussions according to their algorithms. X also allows users to make longer posts if they are structured properly and this way users can share unique or personal narratives to other users.
Threads is already thriving on engagements but if you want to maximise your engagement, make sure to post consistently with 1-2 posts a day. Try to make conversations and have discussions with people on Threads and engage with comments as much as you can. To succeed on X, make sure to grab attention to your post with an interesting hook line, focus on topics that are trending, keep your tweets concise and engage with other accounts through retweets or quote tweets.
Read next: ChatGPT Answers 54% of Queries Without Search, Challenging Google’s Model
According to the analysis, Threads is the leader in user engagement with 6.25% median engagement rate. On the other hand, X had 3.6% median engagement rate which means that Threads is driving engagements 73.6% higher than X. It shows that users are loving to engage with content on Threads at a higher rate and there are some factors that are attributing to it. The first one is the networking effects as most users of Threads are already connected to each other through Instagram and there was an excitement in people because of the new platform launch. Threads is also taking a community first approach where users are being encouraged to participate in discussions rather than being just a passive user. There is low saturation, higher visibility and engagement oriented algorithms on Threads which are way better than X.
So if Threads is doing so well, why is X still being used? It is because X is known for its timeliness and directs users to current events or trending discussions according to their algorithms. X also allows users to make longer posts if they are structured properly and this way users can share unique or personal narratives to other users.
Threads is already thriving on engagements but if you want to maximise your engagement, make sure to post consistently with 1-2 posts a day. Try to make conversations and have discussions with people on Threads and engage with comments as much as you can. To succeed on X, make sure to grab attention to your post with an interesting hook line, focus on topics that are trending, keep your tweets concise and engage with other accounts through retweets or quote tweets.
Read next: ChatGPT Answers 54% of Queries Without Search, Challenging Google’s Model
