Google’s legal team is providing the world with insights about YouTube videos and how less than 1% of those views arise through search clicks on Google.
As per Courthouse News Service, Attorney John Schmidtlein mentioned in a new statement that less than 1% of those views from YouTube come via search links. This is actually major statistic and astonishing as well, considering it’s the first time that such metrics have gone public.
Most people do explore and view content directly through the app. It’s either through the platform’s search or the recommendation algorithm. However, we do know that Google does like to self-preference the video-sharing app quite a bit. It’s a little hard for some people to comprehend how Google would display videos inside prominent locations like search results if those videos didn’t get clicks or views.
For starters, even less than 1% of YouTube views from Google still translates to around 50 million daily and approximately 1.5 billion monthly viewers. This staggering number highlights how even a tiny slice of Google’s search traffic can fuel massive visibility, reinforcing concerns over its control and influence in digital content discovery.
The statistic was shared in the federal court in the past week, right before another leading legal trial brought up against the organization. This time around, it had to do with Rumble, which is a rival video app.
Rumble likes to argue about how it cannot compete with rivals when Google is selectively providing visibility to apps like YouTube. This is very true on mobile phone devices and when the company prefers to rank YouTube content over that published by Rumble, even if the latter pops up inside search queries.
Image: DIW-Aigen
Read next: By 2027, AI Could Be Smarter Than an Entire Nation — Are We Ready?
As per Courthouse News Service, Attorney John Schmidtlein mentioned in a new statement that less than 1% of those views from YouTube come via search links. This is actually major statistic and astonishing as well, considering it’s the first time that such metrics have gone public.
Most people do explore and view content directly through the app. It’s either through the platform’s search or the recommendation algorithm. However, we do know that Google does like to self-preference the video-sharing app quite a bit. It’s a little hard for some people to comprehend how Google would display videos inside prominent locations like search results if those videos didn’t get clicks or views.
For starters, even less than 1% of YouTube views from Google still translates to around 50 million daily and approximately 1.5 billion monthly viewers. This staggering number highlights how even a tiny slice of Google’s search traffic can fuel massive visibility, reinforcing concerns over its control and influence in digital content discovery.
The statistic was shared in the federal court in the past week, right before another leading legal trial brought up against the organization. This time around, it had to do with Rumble, which is a rival video app.
Rumble likes to argue about how it cannot compete with rivals when Google is selectively providing visibility to apps like YouTube. This is very true on mobile phone devices and when the company prefers to rank YouTube content over that published by Rumble, even if the latter pops up inside search queries.
Image: DIW-Aigen
Read next: By 2027, AI Could Be Smarter Than an Entire Nation — Are We Ready?
