It looks like Threads has finally found another breakthrough of success with Meta’s CEO proudly sharing a strong end for the app in 2024.
The final quarter of last year saw Threads hit a new high of 320 million MAU which is up from the previous 300 million MAU which was reported from the firm in the previous month. This means in just a short period, six weeks to be exact, the company managed to add 20 million more new people.
The Facebook owner’s post on this front had to do with discussions on how Threads stands at 320M MAU and nearly one million new signups each day. He does expect the app to continue on its path of transforming into a leading platform for discussions and hitting the one billion user mark in a short period.
The rise in growth is a clear indicator of how expansion continues to rise with time.
As can be witnessed through the graph, the MAU figures are accelerating fast. The app is adding 10 million new people every month since the year’s start and that has brought growth rates to 25% during this time.
The latest growth period was between August to October when it added 75 million more people. Now the question is how and why did all these users come from? Well, no surprise as X underwent a ban temporarily in Brazil. However, there are certainly other factors as well contributing to the success of X as the main growth took place between August to October 2024. This is where 75M more people were added.
Another reason for its similar success could be adding analytics which is another reason for boosting activity and crosspathing between its different apps. A combo of both these factors is bound to drive up more time while a steady exodus from users on X in different regions helps continue the momentum of growth and success.
Threads did see a period of downfall in November last year when the American elections took center stage. That’s when Bluesky took on major success as users from X and Threads scrambled towards the startup. The fact that it could offer more real-time news, similar to how Twitter used to do before was a major attraction point for users.
Image: DIW-Aigen
Read next: Meta’s Latest Earnings Results for Q4 of 2024 Show a New High of 3.35 Billion Active Users
The final quarter of last year saw Threads hit a new high of 320 million MAU which is up from the previous 300 million MAU which was reported from the firm in the previous month. This means in just a short period, six weeks to be exact, the company managed to add 20 million more new people.
The Facebook owner’s post on this front had to do with discussions on how Threads stands at 320M MAU and nearly one million new signups each day. He does expect the app to continue on its path of transforming into a leading platform for discussions and hitting the one billion user mark in a short period.
The rise in growth is a clear indicator of how expansion continues to rise with time.
As can be witnessed through the graph, the MAU figures are accelerating fast. The app is adding 10 million new people every month since the year’s start and that has brought growth rates to 25% during this time.
The latest growth period was between August to October when it added 75 million more people. Now the question is how and why did all these users come from? Well, no surprise as X underwent a ban temporarily in Brazil. However, there are certainly other factors as well contributing to the success of X as the main growth took place between August to October 2024. This is where 75M more people were added.
Another reason for its similar success could be adding analytics which is another reason for boosting activity and crosspathing between its different apps. A combo of both these factors is bound to drive up more time while a steady exodus from users on X in different regions helps continue the momentum of growth and success.
Threads did see a period of downfall in November last year when the American elections took center stage. That’s when Bluesky took on major success as users from X and Threads scrambled towards the startup. The fact that it could offer more real-time news, similar to how Twitter used to do before was a major attraction point for users.
Image: DIW-Aigen
Read next: Meta’s Latest Earnings Results for Q4 of 2024 Show a New High of 3.35 Billion Active Users