Being an influencer in today's economy is everyone's dream because it can provide stability as well as room for creative endeavours. But to become an influencer, there are requirements that can help gain your more popularity and social media engagement. One of them is which city are you influencing from and what is your location. A new study by Adobe finds some best cities that can make your influencing career shine and can contribute to your overall influencer success. Adobe used Instagram and Indeed to rank top 50 best cities for influencers in the US, with Long Beach coming at top. In influencer marketing job opportunities, it is ranked first while it is ranked tenth for influencer marketing salary. It has 26th Instagram hashtag rank for influencing, while the city with the top Instagram hashtag rank is New York. Even though it is ranked 26th for influencer marketing job opportunities, it is ranked 5th for influencer marketing salary which makes it 2nd top city overall for influencers.
Miami is the third city for influencers, with good rankings in influencer marketing job opportunities (4th), influencer marketing salary (34th) and Instagram hashtag (2nd). It was also found that Californian cities have the highest average pay for influencers, while some other cities have better marketing job opportunities and appear more in Instagram posts. Some other top cities for influencers were San Francisco, Los Angeles, Oaklandband Atlanta.
There are top three things that need to be considered while searching for a city for influencers: influencer marketing job opportunities, average annual salary for influencers and Instagrammable cities. The top five cities with the most influencer marketing job opportunities are Long Beach, Oakland, Boston, Miami and Mesa, while El Paso, New York, and Tulsa are bottom ranked. The top five cities with the most average annual salary for influencers are San Jose, San Francisco, Oakland, Seattle and New York, while San Antonio, Tampa and Tulsa are the worst.
The most Instagrammable cities for influencers are New York, Miami, Los Angeles, Chicago and Atlanta, while Omaha, Arlington and Oklahoma are bottom ranked. There are 1,082 and 752 influencer jobs per 100,000 residents in Long Beach and Oakland respectively, while San Jose and San Francisco lead with highest average salaries for influencers with $127,882 and $121,327 salaries respectively.
There are also some international cities which create the most buzz on Instagram, with London being the top city with 168 million hashtags. It is followed by Paris and Istanbul with 146 million and 135 million hashtags respectively. New York ranks fourth with 135 million hashtags and Dubai ranks fifth with 129 million hashtags on Instagram.
Take a look at the charts below for more insights:
Read next: Mastering Instagram in 2025: How Carousels, Reels, and User-Generated Content Shape Engagement
Miami is the third city for influencers, with good rankings in influencer marketing job opportunities (4th), influencer marketing salary (34th) and Instagram hashtag (2nd). It was also found that Californian cities have the highest average pay for influencers, while some other cities have better marketing job opportunities and appear more in Instagram posts. Some other top cities for influencers were San Francisco, Los Angeles, Oaklandband Atlanta.
There are top three things that need to be considered while searching for a city for influencers: influencer marketing job opportunities, average annual salary for influencers and Instagrammable cities. The top five cities with the most influencer marketing job opportunities are Long Beach, Oakland, Boston, Miami and Mesa, while El Paso, New York, and Tulsa are bottom ranked. The top five cities with the most average annual salary for influencers are San Jose, San Francisco, Oakland, Seattle and New York, while San Antonio, Tampa and Tulsa are the worst.
The most Instagrammable cities for influencers are New York, Miami, Los Angeles, Chicago and Atlanta, while Omaha, Arlington and Oklahoma are bottom ranked. There are 1,082 and 752 influencer jobs per 100,000 residents in Long Beach and Oakland respectively, while San Jose and San Francisco lead with highest average salaries for influencers with $127,882 and $121,327 salaries respectively.
There are also some international cities which create the most buzz on Instagram, with London being the top city with 168 million hashtags. It is followed by Paris and Istanbul with 146 million and 135 million hashtags respectively. New York ranks fourth with 135 million hashtags and Dubai ranks fifth with 129 million hashtags on Instagram.
Take a look at the charts below for more insights:
Read next: Mastering Instagram in 2025: How Carousels, Reels, and User-Generated Content Shape Engagement
