The video streaming giant YouTube just shared some exciting news for Shorts creators. The app extended the length to three minutes which is something discussed last year in October and therefore it’s great to see the app sticking to its promises in the new year.
The announcement shared by YouTube mentioned how the goal was to maximize the ways to generate more revenue for creators through this very popular content style. It’s also a great way to feature more content in the very popular feed for Shorts.
Any video that goes up to three minutes would become a part of the feed and therefore qualify for monetization if creators are eligible. The news first sparked a little confusion at the start in terms of what was going on. Remember, it did not appear to be for older clips that were short in duration or those failing to hit the three-minute mark.
A few months after the updates were clarified, we got some more news about the schedule in detail and how the shift was completed. This means all video uploads that are three minutes or less than that will be a part of the Shorts feature and can be launched through the Shorts camera through the main app.
For now, anyone uploading clips that are under the three-minute mark will have the video pop up across the Shorts tab in subscriptions and channels. They can also be found inside the app’s Studio so even in those cases when they aren’t produced intentionally, you get tagged as a creator for Shorts.
Most importantly, they can even qualify to become a part of the Shorts feed that might better viewership. Remember, the platform is keen on getting as many Shorts promoted through the app as possible.
Last year, YouTube shared success stories for Shorts and gave many people the option to adopt the popular style. On average, daily views hit the 70B mark which was definitely major news. Engagement was also said to be at an all-time high.
Therefore, it makes sense why the platform is leaning more towards getting Shorts up and running on user feeds to get better usage and revenue. This in turn provides Shorts creators with the chance to explain stories via video clips.
Image: DIW-Aigen
Read next: Your ChatGPT, Your Rules: OpenAI Teases Exciting Customization Options for Users
The announcement shared by YouTube mentioned how the goal was to maximize the ways to generate more revenue for creators through this very popular content style. It’s also a great way to feature more content in the very popular feed for Shorts.
Any video that goes up to three minutes would become a part of the feed and therefore qualify for monetization if creators are eligible. The news first sparked a little confusion at the start in terms of what was going on. Remember, it did not appear to be for older clips that were short in duration or those failing to hit the three-minute mark.
A few months after the updates were clarified, we got some more news about the schedule in detail and how the shift was completed. This means all video uploads that are three minutes or less than that will be a part of the Shorts feature and can be launched through the Shorts camera through the main app.
For now, anyone uploading clips that are under the three-minute mark will have the video pop up across the Shorts tab in subscriptions and channels. They can also be found inside the app’s Studio so even in those cases when they aren’t produced intentionally, you get tagged as a creator for Shorts.
Most importantly, they can even qualify to become a part of the Shorts feed that might better viewership. Remember, the platform is keen on getting as many Shorts promoted through the app as possible.
Last year, YouTube shared success stories for Shorts and gave many people the option to adopt the popular style. On average, daily views hit the 70B mark which was definitely major news. Engagement was also said to be at an all-time high.
Therefore, it makes sense why the platform is leaning more towards getting Shorts up and running on user feeds to get better usage and revenue. This in turn provides Shorts creators with the chance to explain stories via video clips.
Read next: Your ChatGPT, Your Rules: OpenAI Teases Exciting Customization Options for Users
