A Reddit study reveals that 47% of social media users struggle with irrelevant search terms during online product research. Frustrated by traditional search engines and ads, many turn to platforms like Reddit for personalized recommendations and engaging discussions.
71% of the respondents in the study said that Reddit is one of the best social media platforms because it has all the answers for even the most specific questions.
The study shows that Reddit is impacting the purchase journey of users by helping them find products and giving them reviews of products they are about to buy. Users on Reddit create discussions about brands, which also increase brand visibility. The study also found that there are an average of 3,500 views for every 1,000 ad impressions on Reddit, and advertisers get about two organic posts. 23% of the recommendation posts on Reddit also make users buy products they hadn't considered buying before. This happens when a user asks the Reddit community for recommendations or advice about their needs.
The study also found that users trust Reddit’s suggestions and recommendations more than any other platform. Even though Reddit recommendations are ranked a little below expert review sites, Reddit reviews and recommendations still stand out among influencer posts and social media ads. This shows that many people are more trusting of community-driven recommendations and don't really trust traditional advertisements.
Reddit’s reach is also being compared to influencer marketing, with claims that it is even higher than that of influencers. It was found that the audience on an endemic review site gets about 82 Reddit posts. The audience of an influencer on Instagram with 100,000 followers sees six Reddit posts, while the audience of a TikTok influencer with 100,000 followers sees eight Reddit posts. 25% of the Reddit posts are related to recommendations, and this means that there's a lot of potential on the platform.
Consumers want trust and authenticity, and Reddit is perfectly delivering this to users. This results in more engagement on Reddit for recommendations, as it gives solutions to user frustrations when they cannot get their desired results on traditional search engines.
Image: DIW-Aigen
Read next: Grok's "Unhinged Mode" Promises Bold Responses but Remains Unavailable
71% of the respondents in the study said that Reddit is one of the best social media platforms because it has all the answers for even the most specific questions.
The study shows that Reddit is impacting the purchase journey of users by helping them find products and giving them reviews of products they are about to buy. Users on Reddit create discussions about brands, which also increase brand visibility. The study also found that there are an average of 3,500 views for every 1,000 ad impressions on Reddit, and advertisers get about two organic posts. 23% of the recommendation posts on Reddit also make users buy products they hadn't considered buying before. This happens when a user asks the Reddit community for recommendations or advice about their needs.
The study also found that users trust Reddit’s suggestions and recommendations more than any other platform. Even though Reddit recommendations are ranked a little below expert review sites, Reddit reviews and recommendations still stand out among influencer posts and social media ads. This shows that many people are more trusting of community-driven recommendations and don't really trust traditional advertisements.
Reddit’s reach is also being compared to influencer marketing, with claims that it is even higher than that of influencers. It was found that the audience on an endemic review site gets about 82 Reddit posts. The audience of an influencer on Instagram with 100,000 followers sees six Reddit posts, while the audience of a TikTok influencer with 100,000 followers sees eight Reddit posts. 25% of the Reddit posts are related to recommendations, and this means that there's a lot of potential on the platform.
Consumers want trust and authenticity, and Reddit is perfectly delivering this to users. This results in more engagement on Reddit for recommendations, as it gives solutions to user frustrations when they cannot get their desired results on traditional search engines.
Image: DIW-Aigen
Read next: Grok's "Unhinged Mode" Promises Bold Responses but Remains Unavailable
