Tech giant Meta just shared its latest earnings results for the final quarter of 2024.
The company has clearly reached a strong position under the leadership of Mark Zuckerberg as proven by the findings. For starters, Meta was able to add more active users in the final quarter of last year. This hit a new high of 3.35 billion people throughout all of its apps.
A lot of credit goes to its Threads platform which saw new incoming users while Facebook continued to remain steady in terms of popularity. Instagram has more people on the app than Facebook when it comes to the EU region. Still, as a whole, Meta is expanding its audience and really giving many people the chance to make money. This includes marketers waiting for more advertising dollars.
Meta also shared how its Threads ads experiment was designed to further build upon this opportunity. The company saw a huge $48.3 billion rise in the final quarter’s revenue which took the average to $164 billion for the entire year. In terms of comparison, Meta was able to bring in $134 billion in the year before so the growth is definitely major.
The major share of the firm’s intake arrives from ads while other bets are still trying to make a mark in the industry. Still, other sectors did add to the overall revenue. For instance, Reality Labs’ AR and VR hit a new record for revenue earnings last quarter.
More users were interested in purchasing its VR products and Ray-Ban glasses. That’s very true as sales for Ray Ban ended up going above and beyond the usual expectations. They will still be a major leader to the firm’s bottom line as functionality grows.
Similarly, the Quest app hit a new high in the App Store charts thanks to the festive period as many were busy purchasing Quest units at this time. While money continues to be lost during that time, there is certainly hope and promise attached to the firm’s grand vision and how more investments can give rise to new opportunities for growth.
VR might be where the future potential for growth lies as there’s no arch rival yet in this sector, for now. The general revenue grew 22% YoY but right now is the right time for the firm to make serious investments for the future.
Facebook’s parent firm is certainly getting smarter with ads too as they keep presenting more and more of them through the in-stream feed. This is right before you consider Threads which stands at 300 million and keeps on rising. It’s a great chance for Meta to promote its offerings to new users. We did see another update where Zuckerberg spoke about Threads hitting 320 million active users which can certainly result in a bigger boost of revenue on a per-user basis for revenue generation.
Read next: Millions of Google Chrome Users Face Privacy Risks as AI Extensions Collect Sensitive Data Without Consent
The company has clearly reached a strong position under the leadership of Mark Zuckerberg as proven by the findings. For starters, Meta was able to add more active users in the final quarter of last year. This hit a new high of 3.35 billion people throughout all of its apps.
A lot of credit goes to its Threads platform which saw new incoming users while Facebook continued to remain steady in terms of popularity. Instagram has more people on the app than Facebook when it comes to the EU region. Still, as a whole, Meta is expanding its audience and really giving many people the chance to make money. This includes marketers waiting for more advertising dollars.
Meta also shared how its Threads ads experiment was designed to further build upon this opportunity. The company saw a huge $48.3 billion rise in the final quarter’s revenue which took the average to $164 billion for the entire year. In terms of comparison, Meta was able to bring in $134 billion in the year before so the growth is definitely major.
The major share of the firm’s intake arrives from ads while other bets are still trying to make a mark in the industry. Still, other sectors did add to the overall revenue. For instance, Reality Labs’ AR and VR hit a new record for revenue earnings last quarter.
More users were interested in purchasing its VR products and Ray-Ban glasses. That’s very true as sales for Ray Ban ended up going above and beyond the usual expectations. They will still be a major leader to the firm’s bottom line as functionality grows.
Similarly, the Quest app hit a new high in the App Store charts thanks to the festive period as many were busy purchasing Quest units at this time. While money continues to be lost during that time, there is certainly hope and promise attached to the firm’s grand vision and how more investments can give rise to new opportunities for growth.
VR might be where the future potential for growth lies as there’s no arch rival yet in this sector, for now. The general revenue grew 22% YoY but right now is the right time for the firm to make serious investments for the future.
Facebook’s parent firm is certainly getting smarter with ads too as they keep presenting more and more of them through the in-stream feed. This is right before you consider Threads which stands at 300 million and keeps on rising. It’s a great chance for Meta to promote its offerings to new users. We did see another update where Zuckerberg spoke about Threads hitting 320 million active users which can certainly result in a bigger boost of revenue on a per-user basis for revenue generation.
Read next: Millions of Google Chrome Users Face Privacy Risks as AI Extensions Collect Sensitive Data Without Consent