Meta Quest saw some spike in its unit sales on Christmas, as it was declining in 2023 after seeing its all time high downloads in 2022. It was probably assumed that Apple’s Vision Pro took all the sales of Meta Quest in 2023 but that's not the case. Appfigures Intelligence reported that Meta Horizon reached 6.6 million downloads with an increase of 18% YoY in 2024. Meta Horizon is a companion app of Physical Quest, and it just got about a million more downloads in 2024 as compared to 2023. Even though this rise in downloads still isn't enough to reach the numbers made in 2022, they are still something as compared to 2023. There is at least a difference of 3 million downloads of Meta Horizon between 2022 and 2024.
After looking at competitors' comparison reports it was also found that the downloads of the app on Google Play Store rose, but they actually decreased on App Store. The downloads of the app on Google Play Store increased from 1.6 million to 2.8 million in 2024, while downloads on App Store came down to 3.7 million from 4 million in 2023.
It isn't a huge decline on the App Store but it still shows that Apple Vision Pro isn't doing well enough. It is because it has a small ecosystem with a big price, and it isn't even game focused like Quest. Meta has targeted users through advertising and it shows by the number of downloads of Meta Quest on Google Play Store. Apple has promised a cheaper version of Apple Vision Pro so maybe many users are not buying a VR headset in expectation of an affordable version.
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After looking at competitors' comparison reports it was also found that the downloads of the app on Google Play Store rose, but they actually decreased on App Store. The downloads of the app on Google Play Store increased from 1.6 million to 2.8 million in 2024, while downloads on App Store came down to 3.7 million from 4 million in 2023.
It isn't a huge decline on the App Store but it still shows that Apple Vision Pro isn't doing well enough. It is because it has a small ecosystem with a big price, and it isn't even game focused like Quest. Meta has targeted users through advertising and it shows by the number of downloads of Meta Quest on Google Play Store. Apple has promised a cheaper version of Apple Vision Pro so maybe many users are not buying a VR headset in expectation of an affordable version.
Read next:
