Many people have started watching YouTube on TV in 2024 and there was a 30% YoY increase in creator earnings from TV. Senior Director of Product Management, Kurt Wilms at YouTube says that many creators are creating high quality 4k videos, sometimes in episodes too, so families can enjoy TV time in the living room. Many of the creators used to think that their content should be based on users watching videos on their mobile phones. But that is not the case right now, because now consumers are watching two to three hours of YouTube at once on the big screen so creators are starting to get comfortable making content that is good for TV watchers too.
A Youtubers with 4.8 million subscribers, Michelle Khare, is making episode based content and organizes them into playlists so it is easy to watch on TV. People are also letting their kids watch YouTube Kids on TV while some people are also enjoying sports. A YouTuber creator can see on which devices their content is being seen through YouTube Studio analytics. It seems that the time is near for YouTube creators where they will see the TV viewership of their content getting up.
Now it is time for YouTube to enable more features that can help audiences interact with the creators through TV. Wilms also talked about three categories where YouTube for TV is doing good. The first high performing content on YouTube for TV is sports-related content, mostly about commentary about live events and sports. It's just like watching interviews and highlights on traditional TV, but you can watch them anytime on YouTube. A new feature called “watch with” is coming to YouTube which will enable the viewers to watch the creator and an event simultaneously on screen. Kids content also goes well on TV, with some kids’ channels getting the highest watch times on TV. YouTube is also coming up with a feature called Parent Code for TV which will set pincode to access adult focused content on YouTube. Podcasts are also doing well on TV, as YouTube is redefining the meaning of podcast, with creators podcasting with each other as a talk show format.
Image: DIW-Aigen
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A Youtubers with 4.8 million subscribers, Michelle Khare, is making episode based content and organizes them into playlists so it is easy to watch on TV. People are also letting their kids watch YouTube Kids on TV while some people are also enjoying sports. A YouTuber creator can see on which devices their content is being seen through YouTube Studio analytics. It seems that the time is near for YouTube creators where they will see the TV viewership of their content getting up.
Now it is time for YouTube to enable more features that can help audiences interact with the creators through TV. Wilms also talked about three categories where YouTube for TV is doing good. The first high performing content on YouTube for TV is sports-related content, mostly about commentary about live events and sports. It's just like watching interviews and highlights on traditional TV, but you can watch them anytime on YouTube. A new feature called “watch with” is coming to YouTube which will enable the viewers to watch the creator and an event simultaneously on screen. Kids content also goes well on TV, with some kids’ channels getting the highest watch times on TV. YouTube is also coming up with a feature called Parent Code for TV which will set pincode to access adult focused content on YouTube. Podcasts are also doing well on TV, as YouTube is redefining the meaning of podcast, with creators podcasting with each other as a talk show format.
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