Google AI Overviews are getting more common on search results but this isn't all, because they are also growing in pixel sizes which is becoming a problem to SEO. BrightEdge's Jim Yu shared the data showing that the size of AI Overviews is growing and if this continues, all ads and AI Overviews will cover more than half of space on search results, leaving little space for organic search results. Google AI Overviews have always been controversial among SEOs and publishers ever since its release because Google is taking advantage of user content to make AI results. This makes users not click organic search results and they just read through the AI Overviews answers, but it is influencing the earnings of publishers and small blogger as well.
Around 600 pixels of screen space on Google search results was for AI Overviews when it got released in May 2024, while ten blue links or organic search results weren't getting any space. If there are many advertisements of the topic the user has searched for, then no space is left there for organic search results. Now AI Overviews pixels have increased to 800 and BrightEdge is predicting that it can even get to 1000 pixels. 600 pixels is typically the space that users can still see without scrolling, and now it seems that Google is planning to take over the whole space.
Most of the queries where AI Overviews creeps up are health related, followed by queries related to e-commerce, B2B Technology and finance. 70% of the time, AI Overviews was triggered by health queries previously, and now it gets triggered 80% of the times on health queries. 30% of the B2B Technology queries triggered AI Overviews initially and now they trigger AI Overviews 50% of the times. There was also a 15% increase in AI Overviews by finance queries. Google says that AI Overviews are going to soon cover entertainment, travel and restaurant queries too. This shows that Google AI Overviews started out small but now it is getting comfortable in its answers.
AI Overviews are going to handle more sophisticated queries now, which will be more actionable now. So now publishers need to get ready to plan their strategies and content around that. AI Overviews also does citations about the websites from where it gets the content so SEO should be strong if you want your website to get featured.
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Around 600 pixels of screen space on Google search results was for AI Overviews when it got released in May 2024, while ten blue links or organic search results weren't getting any space. If there are many advertisements of the topic the user has searched for, then no space is left there for organic search results. Now AI Overviews pixels have increased to 800 and BrightEdge is predicting that it can even get to 1000 pixels. 600 pixels is typically the space that users can still see without scrolling, and now it seems that Google is planning to take over the whole space.
Most of the queries where AI Overviews creeps up are health related, followed by queries related to e-commerce, B2B Technology and finance. 70% of the time, AI Overviews was triggered by health queries previously, and now it gets triggered 80% of the times on health queries. 30% of the B2B Technology queries triggered AI Overviews initially and now they trigger AI Overviews 50% of the times. There was also a 15% increase in AI Overviews by finance queries. Google says that AI Overviews are going to soon cover entertainment, travel and restaurant queries too. This shows that Google AI Overviews started out small but now it is getting comfortable in its answers.
AI Overviews are going to handle more sophisticated queries now, which will be more actionable now. So now publishers need to get ready to plan their strategies and content around that. AI Overviews also does citations about the websites from where it gets the content so SEO should be strong if you want your website to get featured.
Read next:
• Meta Quest Downloads Surge on Google Play as Apple Vision Pro Stumbles on App Store
• Mastering Instagram in 2025: How Carousels, Reels, and User-Generated Content Shape Engagement
