Socialinsider’s 2025 Facebook Benchmarks study shows key tactics and content performance insights that can make your brand stand out to generate engagement and traffic. Right now, the average engagement rate on Facebook is 0.15% and if you are above or around this benchmark, you are doing well. If you are under it, you can still apply some tactics to gain engagement rate. Small profiles tend to get higher engagement rates because they foster more personalized interactions and a closer-knit community. Even though 0.15% seem like a small engagement rate, it is good especially if we compare it with Facebook’s large user base. To get more engagements on Facebook, set your goals against the 0.15% benchmark and look at the monthly changes in the engagement. It is also best if you try different content formats as they can boost the engagement rate. Taco Bell and Lush Cosmetics are great examples of Facebook profiles that mix every content to get impressive engagements.
Albums on Facebook get the most engagement, because they attract users to stay at the post, scroll through different images and that's when they hit like and share. To get more engagements on albums, create each album around a specific theme, do some storytelling and ask followers to comment on them. Patagonia and Airbnb have some good albums that make the users engaged. As mentioned above, small accounts tend to get more engagements on Facebook, with engagements as high as 0.30% on accounts with less than 5k followers. This means that you don't need many followers to get high engagement on Facebook, just build some loyal and close-knit audience and you are good to go. There are many Facebook profiles of indie artists and makers and local coffee shops which focus on community engagement m, use Q&A sessions and polls and mix albums and photos to get high engagement.
According the study, Status posts generate the most replies, as users get engaged with the content. Status are best for event highlights, product launches and any content where you need to show a lot of visuals. If you want to get more comments, just post on Status. Status posts are a great way to spark conversations where followers can share their ideas, opinions and experiences. To get more comments on status posts, ask open-ended questions, post short but relatable thoughts and always tap into trends. Netflix and Whole Foods share status posts on Facebook with questions that engage the followers.
Even though albums get the most engagements on small pages, videos get the most engagements on bigger pages. Sharing videos can maximize your reach as they can go beyond your followers. Big Facebook profiles should share short but engaging videos to hook the audiences just like Red Bull which has a large following so they share sports videos that audiences cannot help but share and comment on. An average 43 posts get shared by brands per month, which makes about 1.5 posts a day. It is advised that brands focus on quality and not just quantity when it comes to sharing posts on Facebook. To create quality content, make a content calendar to plan ahead and alter the posting times and monitor the engagements each time. Visit Facebook profiles of Nike and Sephora to see how they stick to a steady schedule with quality content that gains them good engagements.
H/T: SI
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Albums on Facebook get the most engagement, because they attract users to stay at the post, scroll through different images and that's when they hit like and share. To get more engagements on albums, create each album around a specific theme, do some storytelling and ask followers to comment on them. Patagonia and Airbnb have some good albums that make the users engaged. As mentioned above, small accounts tend to get more engagements on Facebook, with engagements as high as 0.30% on accounts with less than 5k followers. This means that you don't need many followers to get high engagement on Facebook, just build some loyal and close-knit audience and you are good to go. There are many Facebook profiles of indie artists and makers and local coffee shops which focus on community engagement m, use Q&A sessions and polls and mix albums and photos to get high engagement.
According the study, Status posts generate the most replies, as users get engaged with the content. Status are best for event highlights, product launches and any content where you need to show a lot of visuals. If you want to get more comments, just post on Status. Status posts are a great way to spark conversations where followers can share their ideas, opinions and experiences. To get more comments on status posts, ask open-ended questions, post short but relatable thoughts and always tap into trends. Netflix and Whole Foods share status posts on Facebook with questions that engage the followers.
Even though albums get the most engagements on small pages, videos get the most engagements on bigger pages. Sharing videos can maximize your reach as they can go beyond your followers. Big Facebook profiles should share short but engaging videos to hook the audiences just like Red Bull which has a large following so they share sports videos that audiences cannot help but share and comment on. An average 43 posts get shared by brands per month, which makes about 1.5 posts a day. It is advised that brands focus on quality and not just quantity when it comes to sharing posts on Facebook. To create quality content, make a content calendar to plan ahead and alter the posting times and monitor the engagements each time. Visit Facebook profiles of Nike and Sephora to see how they stick to a steady schedule with quality content that gains them good engagements.
Read next: Browser Market Share 2024: Google Chrome Continues To Dominate Leaving All Others Far Behind
