Apple Tops $124B Revenue: iPhone Slips in China, 2.35B Devices Active, 550M Added in 2024

Apple just shared its very important holiday quarter report, deeming it the best quarter ever for the company.

Revenue crossed $124 billion which was up 4% YOY. However, sales for the iPhone witnessed a drop in China but that was far from what was on the company’s mind. Tim Cook blamed the drop on China’s lack of acceptance of Apple Intelligence as sales went below the expected target of $71 billion.

Meanwhile, the biggest performer for the company was Mac which had a 15% rise while its Services grew to a new high of $26 billion in terms of sales. The company rolled out several new M4 Macs during the quarter that entailed a redesigned version of Mac Mini, not to mention a revamped version of the MacBook Pros.

Sales for the popular iPad went up, hitting the $8 billion mark for the first time since the first quarter of 2023. The firm also shared the launch of its iPad mini towards the end of last year while many of its Tablets flew off the shelves during the festive shopping period. If rumors are said to be true, Apple will also share its latest entry-level iPad during the springtime.

The earnings call shared by Apple's CEO included a lot of fine details that many have been in search of for years. This includes the number of subscriptions which the Cupertino firm tends not to disclose during such earnings calls. This year is different and we’re sure investors are loving the news.

Previous figures stood at 2.2 billion devices which is certainly 400M more than that seen in 2022. Apple’s CEO mentioned how the figure hit a new high last year with over 2.35 billion active devices. As a whole, the install base did rise sharply over the recent past with more than 550M devices.

The iPhone did shrink YoY to $69 billion but it’s still helping the company earn some serious revenue. Cook did share how the arrival of Apple Intelligence did see a positive impact on sales for iPhones but analysts didn’t agree with that.

The figures for total revenue for the first quarter of 2025 stood at $124 billion as the organization hopes to expand more into certain sectors such as Apple Vision Pro. Predictions for the upcoming future will also include more revenue and a bigger install base for the company.

While the figures were certainly great, many investors were keen to know how these figures might be impacted by the regulatory environment that could change under President Trump.

The question had to do with whether a better and more controlled regulatory environment might benefit the organization or not. As per Apple’s CFO, more focus was on quoting figures instead of directly answering the question. Kevan Parekh chose to focus more on discussing the rise in customer engagement across all services and in different parts of the world. Tim Cook also had his lips sealed on what new changes could affect the company.


Image: DIW-Aigen

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