Tech giants Apple and Amazon are considering raising their ad spending on social media app X.
Amazon shared how it would like to spend a significant amount of more funds on advertising for X than what was seen in the year before. The news comes as iPhone maker Apple shared similar feelings on the matter.
Apple wants to return back to X, despite pulling a huge number of its investments from the app in the latter part of 2023. A report from The Wall Street Journal was able to confirm the news.
Both Amazon and Apple did not reply to any immediate requests for comments on the matter but we did see tech billionaire Elon Musk confirm his contentment on the matter. Musk shared a comment of ‘much appreciated’ which is clear proof of how willing he is to accept the great news.
We’ve seen X struggle with advertisers after Musk took on ownership. That resulted in a serious hit to the company’s revenue as it was the main means to earn money. Most advertisers had trouble with Musk’s very vocal opinions on controversial subjects as well as the lack of content moderation seen with management changes.
Now, many advertisers including Amazon and Apple have chosen to rethink their decisions thanks to the altering political and social landscape. Also, the fact that Musk has emerged as a more influential personality with strong links to Donald Trump might be another considering factor.
In March of 2024, we saw Beyond make its mark by partnering alongside Musk to promote Overstock, Zulily, and Bed, Bath & Beyond through X. The collaboration was called strategic and would give rise to the delivery of short-term content linked to the entertainment and lifestyle world. It would also give rise to more promotion of the brands during key events throughout the year such as the festive season.
The executive chairman for Beyond shared the news and excitement of this collaboration and how it was great to unite with a platform having more than 100M users. He called X a powerful platform that had great engagement rates.
In September of 2023, we saw CEO Linda Yaccarino share the return of more than 1500 advertisers to the app in the past 12 weeks. This marked another major high for X as it signaled the return of up to 90% of those advertisers who left the firm a year back.
As per the CEO of X, all investors were reassured that X would use innovative means for content moderation. This includes those equipped with features to stop ads from popping up near controversial content. She similarly shared how this was rolled out after Musk took charge of the company.
The news is great for X who is said to be going through a long list of financial challenges, including the major debt due to loans for investment into the company.
Image: DIW-Aigen
Read next: Latest Financial Data Shows Elon Musk’s X Is Finding It Hard To Make Money
Amazon shared how it would like to spend a significant amount of more funds on advertising for X than what was seen in the year before. The news comes as iPhone maker Apple shared similar feelings on the matter.
Apple wants to return back to X, despite pulling a huge number of its investments from the app in the latter part of 2023. A report from The Wall Street Journal was able to confirm the news.
Both Amazon and Apple did not reply to any immediate requests for comments on the matter but we did see tech billionaire Elon Musk confirm his contentment on the matter. Musk shared a comment of ‘much appreciated’ which is clear proof of how willing he is to accept the great news.
We’ve seen X struggle with advertisers after Musk took on ownership. That resulted in a serious hit to the company’s revenue as it was the main means to earn money. Most advertisers had trouble with Musk’s very vocal opinions on controversial subjects as well as the lack of content moderation seen with management changes.
Now, many advertisers including Amazon and Apple have chosen to rethink their decisions thanks to the altering political and social landscape. Also, the fact that Musk has emerged as a more influential personality with strong links to Donald Trump might be another considering factor.
In March of 2024, we saw Beyond make its mark by partnering alongside Musk to promote Overstock, Zulily, and Bed, Bath & Beyond through X. The collaboration was called strategic and would give rise to the delivery of short-term content linked to the entertainment and lifestyle world. It would also give rise to more promotion of the brands during key events throughout the year such as the festive season.
The executive chairman for Beyond shared the news and excitement of this collaboration and how it was great to unite with a platform having more than 100M users. He called X a powerful platform that had great engagement rates.
In September of 2023, we saw CEO Linda Yaccarino share the return of more than 1500 advertisers to the app in the past 12 weeks. This marked another major high for X as it signaled the return of up to 90% of those advertisers who left the firm a year back.
As per the CEO of X, all investors were reassured that X would use innovative means for content moderation. This includes those equipped with features to stop ads from popping up near controversial content. She similarly shared how this was rolled out after Musk took charge of the company.
The news is great for X who is said to be going through a long list of financial challenges, including the major debt due to loans for investment into the company.
Image: DIW-Aigen
Read next: Latest Financial Data Shows Elon Musk’s X Is Finding It Hard To Make Money