Adobe surveyed more than 300 marketers to find out how AI is impacting performance marketing. It was found that marketers who are using AI for marketing have 21% more marketing budget than non-marketing AI users. As AI changed the marketing scenario majorly in the last year, so did the budgets increased too. 38% of the marketers who were surveyed said that their marketing budget has increased, while 28% said that their marketing budget has decreased. AI has helped a lot in the content production volume too, with 62% of the respondents saying that their content production volume has been increased due to AI integration. 10% reported a decrease in content production volume while 28% saw no change.
It was also found that marketers who are using AI expect an increase in their content performance expectations (20%) than marketers who are not using AI. Overall, 63% of the marketers have integrated AI into their workflows but 1 in 10 marketers are facing some issues along the process too. When marketers were asked what are some challenges they are facing in achieving their goals, most of the respondents said market competition (36%), maintaining content quality (36%), keeping with marketing trends (34%), lack of time for strategic planning (32%) and measuring content effectiveness (31%).
When marketers were asked what challenges they are facing by generation, 47% of the Baby Boomers said their top challenge is market competition, 39% of the Gen-X and 38% of millennials are struggling with maintaining content quality and 40% of the Gen-Z are struggling with keeping up with marketing trends the most.
Many marketers save 2 hours weekly on content creation all because of AI. 30% of the marketers also said that they use AI in more than 6 stages during content creation. When marketers were asked in which area they wanted to save most of their time, most of them responded with production (37%), review/approval (25%) and revision (11%). AI saves most of the time of marketers on production of content (37 minutes weekly), ideation (24 minutes weekly) and creative briefs (18 minutes weekly).
Right now, AI is helping marketers in improving the quality of their work (61%), improving work life balance (49%), learning new skills (45%) and planning more strategies (44%). 56% of the marketers said that mostly received their AI training from their employers, with 31% learning how to use AI tools, 27% learning about AI tools and its impact on their jobs, 20% learning about how AI use their work data and 18% learning about how their company is using AI. 75% of the marketers from large businesses said that they have received AI training as compared to 65% marketers from small businesses. 42% of the users who have been using marketing AI said that they have given AI training to their colleagues.
Take a look at the infographics below for more insights:
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Read next: Study Reveals Best US Cities for Influencers: Long Beach Tops Rankings for Career Success
It was also found that marketers who are using AI expect an increase in their content performance expectations (20%) than marketers who are not using AI. Overall, 63% of the marketers have integrated AI into their workflows but 1 in 10 marketers are facing some issues along the process too. When marketers were asked what are some challenges they are facing in achieving their goals, most of the respondents said market competition (36%), maintaining content quality (36%), keeping with marketing trends (34%), lack of time for strategic planning (32%) and measuring content effectiveness (31%).
When marketers were asked what challenges they are facing by generation, 47% of the Baby Boomers said their top challenge is market competition, 39% of the Gen-X and 38% of millennials are struggling with maintaining content quality and 40% of the Gen-Z are struggling with keeping up with marketing trends the most.
Many marketers save 2 hours weekly on content creation all because of AI. 30% of the marketers also said that they use AI in more than 6 stages during content creation. When marketers were asked in which area they wanted to save most of their time, most of them responded with production (37%), review/approval (25%) and revision (11%). AI saves most of the time of marketers on production of content (37 minutes weekly), ideation (24 minutes weekly) and creative briefs (18 minutes weekly).
Right now, AI is helping marketers in improving the quality of their work (61%), improving work life balance (49%), learning new skills (45%) and planning more strategies (44%). 56% of the marketers said that mostly received their AI training from their employers, with 31% learning how to use AI tools, 27% learning about AI tools and its impact on their jobs, 20% learning about how AI use their work data and 18% learning about how their company is using AI. 75% of the marketers from large businesses said that they have received AI training as compared to 65% marketers from small businesses. 42% of the users who have been using marketing AI said that they have given AI training to their colleagues.
Take a look at the infographics below for more insights:
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Read next: Study Reveals Best US Cities for Influencers: Long Beach Tops Rankings for Career Success
