YouTube Gives Creators More Control Over How Third Parties Use Content For Training AI

One of the biggest outcry from YouTube creators was data theft where third parties stole content under the creator's ownership for the sake of AI training.

Now, the platform seems to be springing into action and taking creator feedback seriously in this regard. As of today, the app just gave creators more rights to how their content is used for AI training by third parties.

Creators will get the chance to flag the app if they are allowing certain third-party AI firms to train models using their content. This comes through a new setting option on the creator dashboard. By accessing the YouTube Studio, creators can opt for the latest features if they wish to. A long list of 18 companies are present who can be selected as having authorization to train using creator content.

Quite a few famous names can be found including Adobe, Amazon, A121 Labs, Apple, and ByteDance amongst others. All of these firms were chosen because they’re giving rise to giant AI models and therefore hold great and sensible choices for collaboration with creators.

Creators can even select the setting option that features ‘all third party firms’ which means they allow any third party to use data for training, even those not seen on the list. All those eligible have access to the app’s Creator Studio and the Content Manager’s admin role. They can alter all training settings with the app’s settings at any given moment in time.

Ever since the rise in AI, video makers like Sora from OpenAI and more, creators complained of many AI giants training models on material that they never consented to or paid them for. Now, the app has promised to take stricter action against anyone and everyone who engages in the behavior from now on.

Now we have to mention that while the new settings control third-party access, the firm adds that Google can still carry on training its own AI models on some content from the platform. This is an agreement with all creators of the app as stated in the Terms of Service. This restricts from getting access to creator material in unlawful ways such as scraping.

The platform sees the new feature as one step ahead in helping creators who wish to assist firms train their AI systems using their material. We might soon see another feature on this front that enables exclusive access for downloading videos directly.

Thanks to this feature’s introduction, default settings don’t enable third parties to train using videos belonging to the creator. So anyone who did so in the past can understand that it was against the wishes of the owner.

YouTube revealed in September of this year that it was going to give creators more control over how AI firms use their material including new tools for detecting AI so that their material was not copied to produce content of a similar kind without consent.

Image: DIW-Aigen

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