You might have noticed over time that a lot of links on YouTube embeds aren’t working or simply put it, are broken. Well, one thing is for sure you might not be the only one experiencing this dilemma.
Many readers keep asking why YouTube embeds fail to do the one job that they’re designated to do. When clicking on titles, it should open up content on the main domain app or website. However, it fails more often than it succeeds.
The matter is very bothersome and frustrating because everyone just keeps on assuming that people chose to disable links intentionally. But the answer might be more than just that. The app wants more money so degrading the user experience for embedded publishers such as Vox might be strategic. For it to work, users must make of different players who pay YouTube more and others less.
Vox Media is a publisher using YouTube Player that competes with customized video players seen on other pages. Publishers can sell ads at higher costs but still have videos go live through YouTube.
However, at the start of 2024, the video streaming giant opted to alter how this PfP worked. It removed all the branding from published players including title links that go back to the YouTube page. In case any publisher wants to reverse that, they need to use the classic YouTube player. This also comes at the cost of giving up advertising revenue to get further control of the platform.
This might be the real reason why plenty of YouTube players online don’t have functional links, even if they appear and behave like the standard app player. News publishers can select between the classic app embedded player or another more customized one. The latter provides more control over the entire advertising experience.
This variant provides publishers more control over ads on the videos but the app doesn’t have visibility on which ads are on display. So YouTube says it wants to protect partners by getting rid of branding and links that go back to the platform from the player.
Many experts claim they’ve brought this issue to the forefront of YouTube’s management but it’s in vain. If you want links to work, you make less money or have to switch to other players on websites to protest.
Image: DIW-Aigen
Read next: Meta Unveils New Video Seal Watermark Tool To Fight Against Deepfakes
Many readers keep asking why YouTube embeds fail to do the one job that they’re designated to do. When clicking on titles, it should open up content on the main domain app or website. However, it fails more often than it succeeds.
The matter is very bothersome and frustrating because everyone just keeps on assuming that people chose to disable links intentionally. But the answer might be more than just that. The app wants more money so degrading the user experience for embedded publishers such as Vox might be strategic. For it to work, users must make of different players who pay YouTube more and others less.
Vox Media is a publisher using YouTube Player that competes with customized video players seen on other pages. Publishers can sell ads at higher costs but still have videos go live through YouTube.
However, at the start of 2024, the video streaming giant opted to alter how this PfP worked. It removed all the branding from published players including title links that go back to the YouTube page. In case any publisher wants to reverse that, they need to use the classic YouTube player. This also comes at the cost of giving up advertising revenue to get further control of the platform.
This might be the real reason why plenty of YouTube players online don’t have functional links, even if they appear and behave like the standard app player. News publishers can select between the classic app embedded player or another more customized one. The latter provides more control over the entire advertising experience.
This variant provides publishers more control over ads on the videos but the app doesn’t have visibility on which ads are on display. So YouTube says it wants to protect partners by getting rid of branding and links that go back to the platform from the player.
Many experts claim they’ve brought this issue to the forefront of YouTube’s management but it’s in vain. If you want links to work, you make less money or have to switch to other players on websites to protest.
Read next: Meta Unveils New Video Seal Watermark Tool To Fight Against Deepfakes
