Meta is giving creators the chance to be more aware of how their content is doing on the app, especially Reels.
This is why the platform is sharing a new optional Reels View Counts feature that shows the creator how the reel might perform before actually publishing it to followers. While this is for Instagram users only, it’s also looking to roll out another feature for Threads that allows the creator to hide replies on the platform.
Clearly, the goal right now appears to be related to giving creators the driving seat which many have longed for quite some time now. The goal is to empower creators to make the right decisions and manage experiences on every platform.
This also is related to massive shifts seen in terms of social media engagement and how it gets measured. For starters, we can see how this might have to do with the app experimenting with creators hiding view counts on Reels by selecting the option from their profiles. Once they do that, people would see all the reels instead of just selecting the reel that got the most views and engagement.
Meta is also testing the chance to hide replies from Threads profiles. This means only Threads and Repost tabs would be visible to the public if and when the settings are changed. Meanwhile, other optional UI elements can make some feel super comfortable about sharing thoughts in different contexts without any concerns related to takes and opinions.
While the original creator who posted the content gets to read all comments, the viewers won’t be able to with this new setting. We see that these changes are in line with Meta’s desire to give more control to creators in this regard.
This comes with the addition of like count displays that are optional on the app and added back in 2021. The platform saw that such an offering would benefit the masses so they added it as an optional feature.
In case you might be wondering, disguising certain data such as performance insights also goes right in line with major shifts away from things like vanity metrics. This is what some industry people have been talking about for years.
Read next: YouTube Rolls Out Innovative AI Powered Auto Dubbing Tool
This is why the platform is sharing a new optional Reels View Counts feature that shows the creator how the reel might perform before actually publishing it to followers. While this is for Instagram users only, it’s also looking to roll out another feature for Threads that allows the creator to hide replies on the platform.
Clearly, the goal right now appears to be related to giving creators the driving seat which many have longed for quite some time now. The goal is to empower creators to make the right decisions and manage experiences on every platform.
This also is related to massive shifts seen in terms of social media engagement and how it gets measured. For starters, we can see how this might have to do with the app experimenting with creators hiding view counts on Reels by selecting the option from their profiles. Once they do that, people would see all the reels instead of just selecting the reel that got the most views and engagement.
Meta is also testing the chance to hide replies from Threads profiles. This means only Threads and Repost tabs would be visible to the public if and when the settings are changed. Meanwhile, other optional UI elements can make some feel super comfortable about sharing thoughts in different contexts without any concerns related to takes and opinions.
While the original creator who posted the content gets to read all comments, the viewers won’t be able to with this new setting. We see that these changes are in line with Meta’s desire to give more control to creators in this regard.
This comes with the addition of like count displays that are optional on the app and added back in 2021. The platform saw that such an offering would benefit the masses so they added it as an optional feature.
In case you might be wondering, disguising certain data such as performance insights also goes right in line with major shifts away from things like vanity metrics. This is what some industry people have been talking about for years.
Read next: YouTube Rolls Out Innovative AI Powered Auto Dubbing Tool
