Google is warning its 2.5 billion Gmail users about a looming second wave of cyber threats. Attackers, it seems, are gearing up for the final push of the year. While phishing attacks have dropped by 35% compared to last year’s holiday season, there’s been a massive increase in email traffic since mid-November, making it harder than ever to protect users’ inboxes. Google, as the world’s most popular email service, remains a top target for hackers, but the company is doing everything it can to shield users from these persistent threats.
To this end, Google has invested heavily in new technology. They’ve developed AI models specifically designed to detect phishing, malware, and spam. According to Andy Wen, Gmail’s senior director of product management, these new systems have already blocked 20% more spam than before. One of the latest models is an AI tool that acts as a supervisor, reviewing hundreds of potential threats in an instant. It’s all part of Google’s effort to stay ahead of cybercriminals, but even with these innovations, the fight is far from over.
As we head into the busiest time of year, Google is warning users about three specific scams that have resurfaced. First, the “We know where you live” extortion scam. Attackers send emails with personal information about the victim—like their home address—along with threats of physical harm or blackmail. It’s a tactic designed to frighten people into responding quickly without thinking.
Image: Google
Second, there’s the Gmail invoice scam. It’s as old as the internet, but still effective. Fraudulent invoices are sent to victims, claiming they owe money for a service or product. The scammer then urges the victim to call a phone number to dispute the charges. Once the victim is on the line, the scammer uses pressure tactics to trick them into paying fees or handing over personal information.
Lastly, we have the celebrity impersonation scam. In this case, attackers send emails pretending to be famous personalities, either claiming they’re endorsing a product or trying to sell something in their name. It’s a clever trick that preys on trust, making people more likely to click or buy something they wouldn’t otherwise.
The good news is, you don’t have to fall for these scams if you stay alert and think critically. Google’s advice is simple, slow down and think. Don’t let the sense of urgency get the best of you. If something feels off or sounds too good to be true, it probably is. Take a minute to double-check the email address of the sender. And remember, no reputable organization will demand money or personal details via email. An important tip is to search key parts or the entire suspicious email or message on Google, which might reveal clues about its authenticity.
If you get a suspicious email, don’t hesitate to report it. By marking these messages as spam, you’re not just cleaning up your inbox; you’re also helping Google improve its AI defenses, making Gmail safer for everyone.
In the end, protecting your Gmail account is just like locking your front door. You can have all the security systems in place, but you still need to take care in how you open it. Cybercriminals are always looking for ways in. The key is to stay alert, think before you act, and use the tools available to keep your inbox safe.
Read next: Human Rights Watch Labels Israel's Gaza Tactics Genocide, Intensifying Global Calls for Justice
To this end, Google has invested heavily in new technology. They’ve developed AI models specifically designed to detect phishing, malware, and spam. According to Andy Wen, Gmail’s senior director of product management, these new systems have already blocked 20% more spam than before. One of the latest models is an AI tool that acts as a supervisor, reviewing hundreds of potential threats in an instant. It’s all part of Google’s effort to stay ahead of cybercriminals, but even with these innovations, the fight is far from over.
As we head into the busiest time of year, Google is warning users about three specific scams that have resurfaced. First, the “We know where you live” extortion scam. Attackers send emails with personal information about the victim—like their home address—along with threats of physical harm or blackmail. It’s a tactic designed to frighten people into responding quickly without thinking.
Second, there’s the Gmail invoice scam. It’s as old as the internet, but still effective. Fraudulent invoices are sent to victims, claiming they owe money for a service or product. The scammer then urges the victim to call a phone number to dispute the charges. Once the victim is on the line, the scammer uses pressure tactics to trick them into paying fees or handing over personal information.
Lastly, we have the celebrity impersonation scam. In this case, attackers send emails pretending to be famous personalities, either claiming they’re endorsing a product or trying to sell something in their name. It’s a clever trick that preys on trust, making people more likely to click or buy something they wouldn’t otherwise.
The good news is, you don’t have to fall for these scams if you stay alert and think critically. Google’s advice is simple, slow down and think. Don’t let the sense of urgency get the best of you. If something feels off or sounds too good to be true, it probably is. Take a minute to double-check the email address of the sender. And remember, no reputable organization will demand money or personal details via email. An important tip is to search key parts or the entire suspicious email or message on Google, which might reveal clues about its authenticity.
If you get a suspicious email, don’t hesitate to report it. By marking these messages as spam, you’re not just cleaning up your inbox; you’re also helping Google improve its AI defenses, making Gmail safer for everyone.
In the end, protecting your Gmail account is just like locking your front door. You can have all the security systems in place, but you still need to take care in how you open it. Cybercriminals are always looking for ways in. The key is to stay alert, think before you act, and use the tools available to keep your inbox safe.
Read next: Human Rights Watch Labels Israel's Gaza Tactics Genocide, Intensifying Global Calls for Justice
