Search engine giant Google is making use of AI to power the latest Chrome scam protection. The innovative feature not only comprehensively analyzes brands but also the intention of those pages.
As shared by one user on X, the new feature is flagged as a part of Chrome Canary. It’s called Client Side Detection Brand which uses LLM to analyze web pages across different devices. Once enabled, it can inquire about the brand and page’s intention.
The goal appears to be helping scam detection services find brands and their purpose for the webpage. At the end of the day, it just makes it so much simpler to identify any real scams lurking out there. The fact that it works on Windows, Linux, and Mac is a big deal.
For now, it’s not quite clear how this feature works but it might roll out warnings when users visit a scam online page. For instance, visiting false Microsoft tech support or those speaking about infected devices when that’s not the case. Some go as far as to urge users to dial a specific number.
Chrome AI might analyze the promoted brands or the language used for this page. When it detects scams like incorrect domains, it displays alerts so users are aware. They can immediately avoid interactions with this page or share personal details. Such a tool is currently in an experimental phase and might be linked to the new Enhanced Protection feature for Chrome that also makes use of AI.
As per the Android maker, the new Enhanced Protection feature makes use of AI to give real-time protection against anything dangerous like websites, extensions, or downloads. Before the start of October, Enhanced Protection did not use AI. it was more described as being proactive protection.
Since then, it’s been updated to become AI-based protection. For now, Google is more likely to use its pre-trained data to understand web material and alert users about dangerous incidents including thefts and scams.
While the feature sounds great, it’s still in the initial testing phase. Google has made it very clear that its goal is a more secure and private Chrome and using AI technology can help it achieve goals. When and how it plans on doing this, only time can tell.
Read next: Google Search Will Include A New ‘AI Mode’ That’s Similar In Design to its Gemini AI Chabot
As shared by one user on X, the new feature is flagged as a part of Chrome Canary. It’s called Client Side Detection Brand which uses LLM to analyze web pages across different devices. Once enabled, it can inquire about the brand and page’s intention.
The goal appears to be helping scam detection services find brands and their purpose for the webpage. At the end of the day, it just makes it so much simpler to identify any real scams lurking out there. The fact that it works on Windows, Linux, and Mac is a big deal.
For now, it’s not quite clear how this feature works but it might roll out warnings when users visit a scam online page. For instance, visiting false Microsoft tech support or those speaking about infected devices when that’s not the case. Some go as far as to urge users to dial a specific number.
Chrome AI might analyze the promoted brands or the language used for this page. When it detects scams like incorrect domains, it displays alerts so users are aware. They can immediately avoid interactions with this page or share personal details. Such a tool is currently in an experimental phase and might be linked to the new Enhanced Protection feature for Chrome that also makes use of AI.
As per the Android maker, the new Enhanced Protection feature makes use of AI to give real-time protection against anything dangerous like websites, extensions, or downloads. Before the start of October, Enhanced Protection did not use AI. it was more described as being proactive protection.
Since then, it’s been updated to become AI-based protection. For now, Google is more likely to use its pre-trained data to understand web material and alert users about dangerous incidents including thefts and scams.
While the feature sounds great, it’s still in the initial testing phase. Google has made it very clear that its goal is a more secure and private Chrome and using AI technology can help it achieve goals. When and how it plans on doing this, only time can tell.
Read next: Google Search Will Include A New ‘AI Mode’ That’s Similar In Design to its Gemini AI Chabot
