Search engine giant Google is in the midst of another major antitrust battle. This time around, it’s a top Turkish watchdog who fined the Android maker a whopping $75M for violating competition law.
Other accusations listed include abusing its leading position in the advertising server industry. As per the regulator, the company operated in a manner that made it difficult for other rival operators to flourish, let alone exist. It favored its own SSP over other leading third parties. This meant only those under Google’s ownership could be used for managing and selling advertising inventories.
For now, the lawsuit has provided the company a timeframe of six months for third-party SSPs similar to the services it already offers. This will ensure no competitor is at any disadvantage. Speaking to Reuters, Google dismissed any truth in the claims and wished to appeal against the fine.
The new Turkish decision doesn’t take any account of the long list of competition at large where advertising buyers and sellers are getting plenty of choices. The news comes a short while after we heard about India rolling out its own investigation against Google regarding the game app policy. We also know about Canadian regulators amping up investigations and striking allegations for anti-competition behavior. Other claims include abusing dominance in the world of online ads.
It was shared how the American Department of Justice hopes to force the company to make a spin-off regarding the search business to restrict monopoly behavior. In another case, we heard about the DOJ making accusations of antitrust law violations regarding online advertising. It also dominated the world of online sales via acquisitions. Other than that, Google tried to influence advertising tools on the web and add hurdles to make it harder for clients to use ad tools.
Other than the US, we know about Italian regulators investigating Google regarding misleading material requests. But it’s not all gloomy for the tech giant. It ended up overturning a massive fine worth $1.6B headed in its direction by the EC in 2019. This had to do with the digital advertising market policies.
Image: DIW-Aigen
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Other accusations listed include abusing its leading position in the advertising server industry. As per the regulator, the company operated in a manner that made it difficult for other rival operators to flourish, let alone exist. It favored its own SSP over other leading third parties. This meant only those under Google’s ownership could be used for managing and selling advertising inventories.
For now, the lawsuit has provided the company a timeframe of six months for third-party SSPs similar to the services it already offers. This will ensure no competitor is at any disadvantage. Speaking to Reuters, Google dismissed any truth in the claims and wished to appeal against the fine.
The new Turkish decision doesn’t take any account of the long list of competition at large where advertising buyers and sellers are getting plenty of choices. The news comes a short while after we heard about India rolling out its own investigation against Google regarding the game app policy. We also know about Canadian regulators amping up investigations and striking allegations for anti-competition behavior. Other claims include abusing dominance in the world of online ads.
It was shared how the American Department of Justice hopes to force the company to make a spin-off regarding the search business to restrict monopoly behavior. In another case, we heard about the DOJ making accusations of antitrust law violations regarding online advertising. It also dominated the world of online sales via acquisitions. Other than that, Google tried to influence advertising tools on the web and add hurdles to make it harder for clients to use ad tools.
Other than the US, we know about Italian regulators investigating Google regarding misleading material requests. But it’s not all gloomy for the tech giant. It ended up overturning a massive fine worth $1.6B headed in its direction by the EC in 2019. This had to do with the digital advertising market policies.
Read next: Wikipedia’s Top Articles for 2024: Here’s What Reigned Supreme This Year
