Last month was a great time for Google’s AI Overviews as the feature attained stability. However, when we break down critical insights, it’s easy to point out serious shifts in different industries for AIOs.
Some showed major growth while others remained stagnant. Changes to content styles and sources were similarly noted. Such insights offer actionable strategies that marketers may benefit from and the end result is the best optimization for AI overviews at this time.
Let’s break down the results for October below, based on Brightedge's updated report.
For starters, YouTube citations rose by 400 to 450% in this time. It’s much more than the baseline values attained in August 2024. The levels attained stability at 110% previously so the growth is massive and could indicate a new normal.
There are various types of video styles that Google AIO wishes to cite. This includes how-to’s, in-depth reviews, and comparisons of different products. The report also showed how the app’s AIO citations remained stable. Now it’s going to be interesting to see the next few months and how happy people really are with citations. We can see more dramatic changes or perhaps a stability reached.
Such results just go to show how important YouTube is to better reach and also how important video content is as compared to traditional text. When videos get embedded into web pages, it’s crucial to see them using structured data.
As we enter the festive holiday season, it’s not surprising that the travel industry saw the greatest boom in terms of AIO citations. It just reflects how much people turn to Google to get the best travel advice.
Stats showed citations in this domain witnessing a 700% rise from September. Travel brands need to optimize content during various seasons, take local events into consideration, and also certain activities. Many keywords included Things to Do.
Google AIO is displaying citations for local travel queries that are longer or specific in nature. So this means big destination questions aren’t handled by Google. Instead, it’s the AI Overviews taking care of smaller or local travel questions.
AIOs are focusing on providing details related to local-specific travels. For instance, what are the best places to eat during the winter in New England is a great example. Meanwhile, others are asking about traditional holiday events in small towns.
By this month, BridgtEdge says the goal is to focus more on niche-specific holiday queries that cover small-scale locations. This is also true for small neighborhoods and those taking part in local activities. Some great examples pointed out by experts include Top attractions, Things to do, and Family oriented activities.
More interesting data and insights spoke about AIO citations seeing a slight slowdown of 1.3%. This indicates how we’ve entered the stable phase. As seen previously, BrightEdge offers examples of how six months have passed since the launch of AIO but most of the big changes are getting smaller with time.
Topics such as education continued to see steady growth. There was a 5% rise in keywords that triggered AIO and that stood for 45 to 50% of all keywords. This growth was witnessed in more difficult education-based questions like cybersecurity certification and options for careers in psychology.
Meanwhile, B2B queries saw a moderate growth of just 2% which stood for 45 to 50% of all keywords. There was also less volatility than last month. The same goes for citations linked to healthcare with just a 1% change from previous stats.
Image: DIW-Aigen
Read next: Oxford Names Brain Rot As 2024’s Word of the Year And You Might Be Suffering From It
Some showed major growth while others remained stagnant. Changes to content styles and sources were similarly noted. Such insights offer actionable strategies that marketers may benefit from and the end result is the best optimization for AI overviews at this time.
Let’s break down the results for October below, based on Brightedge's updated report.
For starters, YouTube citations rose by 400 to 450% in this time. It’s much more than the baseline values attained in August 2024. The levels attained stability at 110% previously so the growth is massive and could indicate a new normal.
There are various types of video styles that Google AIO wishes to cite. This includes how-to’s, in-depth reviews, and comparisons of different products. The report also showed how the app’s AIO citations remained stable. Now it’s going to be interesting to see the next few months and how happy people really are with citations. We can see more dramatic changes or perhaps a stability reached.
Such results just go to show how important YouTube is to better reach and also how important video content is as compared to traditional text. When videos get embedded into web pages, it’s crucial to see them using structured data.
As we enter the festive holiday season, it’s not surprising that the travel industry saw the greatest boom in terms of AIO citations. It just reflects how much people turn to Google to get the best travel advice.
Stats showed citations in this domain witnessing a 700% rise from September. Travel brands need to optimize content during various seasons, take local events into consideration, and also certain activities. Many keywords included Things to Do.
Google AIO is displaying citations for local travel queries that are longer or specific in nature. So this means big destination questions aren’t handled by Google. Instead, it’s the AI Overviews taking care of smaller or local travel questions.
AIOs are focusing on providing details related to local-specific travels. For instance, what are the best places to eat during the winter in New England is a great example. Meanwhile, others are asking about traditional holiday events in small towns.
By this month, BridgtEdge says the goal is to focus more on niche-specific holiday queries that cover small-scale locations. This is also true for small neighborhoods and those taking part in local activities. Some great examples pointed out by experts include Top attractions, Things to do, and Family oriented activities.
More interesting data and insights spoke about AIO citations seeing a slight slowdown of 1.3%. This indicates how we’ve entered the stable phase. As seen previously, BrightEdge offers examples of how six months have passed since the launch of AIO but most of the big changes are getting smaller with time.
Topics such as education continued to see steady growth. There was a 5% rise in keywords that triggered AIO and that stood for 45 to 50% of all keywords. This growth was witnessed in more difficult education-based questions like cybersecurity certification and options for careers in psychology.
Meanwhile, B2B queries saw a moderate growth of just 2% which stood for 45 to 50% of all keywords. There was also less volatility than last month. The same goes for citations linked to healthcare with just a 1% change from previous stats.
Read next: Oxford Names Brain Rot As 2024’s Word of the Year And You Might Be Suffering From It
