A survey of 2,000 American streaming subscribers by UserTesting reveals 20% find it harder to choose content today than a decade ago. A total of 120 hours per year are spent by scrolling through streaming services because users cannot find something to watch. Even though there is too much content on streaming services nowadays, subscribers seem to be overwhelmed with the amount of content that they end up watching nothing at all. 26% of the respondents said that there is too much original content that is being produced while 41% said that they get confused about what to watch because there is too much to watch in content libraries.
75% of the respondents said that the algorithm of their streaming service is helpful for them as it recommends things to watch according to their taste, but 51% admitted that they get overwhelmed with the recommendations because they want to watch everything at once. 48% of the respondents of the survey admitted not having traditional cable TV now, with 43% saying that they choose to watch content on streaming services because it has variety and 34% said that the content they like to watch isn't on traditional TV. 29% also said that it is also easy to watch content streaming services while on-the-go as compared to traditional cable.
Even though many people are choosing streaming services, 51% are still dissatisfied with it and say that they should have more options and the streaming services. 40% defined their dream streaming service as the streaming platform with premium channels with no additional cost and 39% defined it as a platform where they can easily navigate through content. There were also respondents who said that they like it when a streaming service has an easy to navigate interface (52%).
11% of the respondents said that they are willing to pay more than $100 for a streaming service if it has all the features and content they want, while most of the respondents said that an average $46 a month is best for streaming service subscription. 79% of the respondents said that they feel extreme frustration if the streaming service they are using charge extra for some selected content, with 59% saying that it is very unlikely that they pay for that additional content and 77% saying that they watch something else instead. 19% also said that they often subscribe to the free trial of a platform if it has the content they want to watch.
69% of the respondents reported opening an account on a streaming service and subscribing to it only to find out that it doesn't have the content they were looking for. 56% said that they cancel their subscription on a streaming platform as soon as they finish the show they were watching, but 23% said that they have faced difficulties while cancelling the subscription. 36% said that they found the cancellation process of subscriptions on streaming platforms too difficult and with multiple steps.
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75% of the respondents said that the algorithm of their streaming service is helpful for them as it recommends things to watch according to their taste, but 51% admitted that they get overwhelmed with the recommendations because they want to watch everything at once. 48% of the respondents of the survey admitted not having traditional cable TV now, with 43% saying that they choose to watch content on streaming services because it has variety and 34% said that the content they like to watch isn't on traditional TV. 29% also said that it is also easy to watch content streaming services while on-the-go as compared to traditional cable.
Even though many people are choosing streaming services, 51% are still dissatisfied with it and say that they should have more options and the streaming services. 40% defined their dream streaming service as the streaming platform with premium channels with no additional cost and 39% defined it as a platform where they can easily navigate through content. There were also respondents who said that they like it when a streaming service has an easy to navigate interface (52%).
11% of the respondents said that they are willing to pay more than $100 for a streaming service if it has all the features and content they want, while most of the respondents said that an average $46 a month is best for streaming service subscription. 79% of the respondents said that they feel extreme frustration if the streaming service they are using charge extra for some selected content, with 59% saying that it is very unlikely that they pay for that additional content and 77% saying that they watch something else instead. 19% also said that they often subscribe to the free trial of a platform if it has the content they want to watch.
69% of the respondents reported opening an account on a streaming service and subscribing to it only to find out that it doesn't have the content they were looking for. 56% said that they cancel their subscription on a streaming platform as soon as they finish the show they were watching, but 23% said that they have faced difficulties while cancelling the subscription. 36% said that they found the cancellation process of subscriptions on streaming platforms too difficult and with multiple steps.
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