According to a report by media agency GroupM, the global advertising market is soon going to hit $1 trillion revenue in 2024 and most of the share would be from tech giants like Meta, Amazon, Google, ByteDance and Alibaba. This shows that digital platforms are flourishing right now but there is a lot of competition in the market too. If marketers want to stay in the competition, they have to be up to date with new marketing strategies, and especially using AI to target and attract consumers.
GroupM reports that in 2024, global ad revenue may increase up to 9.5% and will see 7.7% in 2024. It is also predicted that 82% of the total revenue will be from digital ads in online news, streaming and magazines in 2025, and the US will be the biggest ad market in the world. The global ad revenue in the US market can reach $379 billion by 2025, while China is expected to hit $204.5 billion. There are expectations that China’s ad market will grow by 13.5%. Print ad revenue will see 4.5% decline in 2025, and further declining by 3%.
In 2025, technology is going to grow further with AI tech and applications, which will further add to the global revenue as it will help in the execution, optimization and personalization of ads. There may also be some challenges in countries like the UK and US because of tough economic conditions. Geopolitical issues can also affect currency and consumer ad spend. But as advertisers are going towards digitalisation, it will probably help them adapt to consumer behaviour and any transformations that happen during the year.
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GroupM reports that in 2024, global ad revenue may increase up to 9.5% and will see 7.7% in 2024. It is also predicted that 82% of the total revenue will be from digital ads in online news, streaming and magazines in 2025, and the US will be the biggest ad market in the world. The global ad revenue in the US market can reach $379 billion by 2025, while China is expected to hit $204.5 billion. There are expectations that China’s ad market will grow by 13.5%. Print ad revenue will see 4.5% decline in 2025, and further declining by 3%.
In 2025, technology is going to grow further with AI tech and applications, which will further add to the global revenue as it will help in the execution, optimization and personalization of ads. There may also be some challenges in countries like the UK and US because of tough economic conditions. Geopolitical issues can also affect currency and consumer ad spend. But as advertisers are going towards digitalisation, it will probably help them adapt to consumer behaviour and any transformations that happen during the year.
Read next: ChatGPT Reigns Supreme as Rival AI Chatbots Scramble to Compete in Global Markets
