China’s Wrist-Worn Device Market Booms, Driving Global Shipments to Record Highs

New reports from the IDC are shedding light on China being the world’s biggest market for wrist-worn devices. The news comes after stats showed a staggering 45.8M units shipped during the first three quarters of this year.

It’s a massive 20.1% rise seen in the previous year and also highlights the global growth in this sector. The market entails products like wristbands and even smartwatches with the latter’s shipments hitting the 112.2M unit mark. Did we mention that it’s a 3.8% fall from 2023. On the other hand, China saw a 23% growth to hit 32.9M units.

In terms of wristbands, it’s 26.8M units shipped globally which is a 12.7% rise while China made contributions of 12.9M which is a 12.6% growth. In terms of which company led the global device shipments for wrist products, Huawei had a massive growth YoY. During Q3, they rolled out models such as the GT5 and GT5 Pro smartwatches. Their innovative blood pressure monitor that featured the TruSense System for greater health monitoring was also highlighted.

Meanwhile, Apple’s Series 10 smartwatch took over the first position around the world in Q3 for a short period. But it continues to face so much competition from a wide array of smartphone options. We also know about Xiaomi’s latest Band 9 which got positive feedback from the market.

There were some massive upgrades regarding screen brightness and better battery capacity. It also has some wonderful sports health features that boost the firm’s overall wrist product shipments.

Meanwhile, despite all the leading high-end brands that made the list, there were also some more affordable options from Samsung whose 7th Gen products like the Ultra Model managed to do well. Its FE versions also rose in shipments as another great entry-level choice. BBK is another option that deals mostly with kids’ watches. It stole the top spot in China’s kids' watch industry and slowly hopes to expand operations around the globe.

The future looks strong with China’s wrist product market expected to roll out 62.5M unit shipments next year. That’s a 3.2% rise YoY and some key trends worth looking out for include better health monitors, diverse online and offline channels, and even the best customization for accessories.

As per predictions made by the IDC, they hope the wearable device market could hit a YoY 6.1% growth target which means 538M units. Still, growth will be slow next year as leading markets like America and India begin leveling off.

The same cannot be said for smartphones which will witness a 6.2% rise in shipments to hit the 1.24B unit mark. This has to do with the growing demand after seeing two years of continuous decline.



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