Are AI Models Threatening Online Content Incentives? Insights From Late OpenAI Researcher Balaji

In late November, we heard the tragic news about a former OpenAI researcher’s death. While no evidence regarding foul play was found, the cause of death was ruled as suicide.

Suchir Balaji was one man who had a plethora of knowledge regarding AI. He spoke about how models were trained using information found online. Then LLM models answered questions put out by users directly. In this way, fewer people visited the online site itself and relied more on the models.

As a result, the resources and hard work of content creators were used and abused without due credit being given. People don’t even verify the solutions put out in front of them and what you’re left with is an error-prone but richly supplied internet.

Balaji made it so clear during his essay that was published before his death that the concerns related to this matter were great. The death of LLM was the term used by Elon Musk as he knew that there was great depth in his words and findings.

Balaji’s concerns came in the form of an essay that can be read on the personal website. It addressed how AI systems were made and how it might not be great news for the web. He similarly spoke about research studying the role of AI models through online data. They were free of cost and therefore used widely. It also sucked a huge amount of traffic from actual sources that came up with the actual information.

The research took into consideration Stack Overflow and determined how traffic to such online sites was on the decline by nearly 12% after the AI tool ChatGPT’s release. Hence, instead of going over to Stack Overflow for code queries and doing research on the matter, many developers kept asking the model for replies.

There was a fall in the figure of queries put out by Stack Overflow after ChatGPT’s release. The average age of those asking questions came after the launch of ChatGPT. This suggested that fewer people signed up for it or more were leaving Stack Overflow.

Such a finding suggests how AI models might undermine incentives used to create today’s internet. Remember, people getting replies from AI models through direct sources means they no longer need to visit the website as frequently. Moreover, both ads and subscription revenue continue to decline and there might be fewer funds for the creation and also for verifying high-quality data published online.

Image: DIW-Aigen

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