Apple and Google are two tech giants whose names are unknown to none. This is why when they both decided to unite for a massive $20B deal, the world’s eyes were on the collaboration.
Right now, we can confirm that Google is the default search engine for all iPhones but that’s because of the deal which is now being scrutinized. As shared this morning, the Department of Justice wants to continue the case against Google’s antitrust behavior. This has to do with its monopoly behavior in the industry that rids competition.
Another court filing spoke about how Apple’s VP for services was keen on making one thing clear. This has to do with the fact that the iPhone maker will never create its own search engine. He made it clear to clear the confusion of many who felt that the outlined remedies in the Google case would enable Apple to have its own search engine. This way, it could possibly give rise to Google’s dominating behavior. But such an assumption was nothing but a ridiculous rumor and Apple wants no role in it.
Apple won’t ever make its own search engine and the reasons outlined are simple. For starters, the Cupertino firm is more focused on matters where it can attain growth. By making a search engine, it would divert capital investments and workers. Let’s not forget how the task would come with a huge billion-dollar price tag and would take so many years.
Secondly, Apple does realize how search continues to evolve as we speak. Therefore, the long list of developments related to the world of AI means it’s generally risky to devote a huge number of resources that are needed to design this search engine.
Lastly, Apple does realize how it would need to come up with a platform to sell targeted ads. It’s not a core business for a company that doesn’t have the skilled workforce needed to operate such an infrastructure. So, creating that means hiring a large number of professionals to ensure it’s running successfully its ad business.
Now the company does have a great niche advertising system like its own App Store. However, the world of search needs something different from the usual. Did we mention how its core privacy commitments are very stringent to incorporate something like search-related targeted ads?
Reuters shared in its latest report how Apple wished to participate in the company’s upcoming US antitrust trial related to online search. In its recent filing, Apple shared how the Android maker needs to defend itself against a longstanding effort designed to separate its multiple business units. For now, it’s firm on the clause that the company cannot correctly represent what Apple’s interests are.
The claims are major and keeping the mega deal aside, it looks like Apple wants to separate itself from all the controversy surrounding Google while clearing its intentions along the way.
Image: DIW-Aigen
Read next: Why Is Google Using Claude To Better its Gemini? Shocking New Findings Raise Questions
Right now, we can confirm that Google is the default search engine for all iPhones but that’s because of the deal which is now being scrutinized. As shared this morning, the Department of Justice wants to continue the case against Google’s antitrust behavior. This has to do with its monopoly behavior in the industry that rids competition.
Another court filing spoke about how Apple’s VP for services was keen on making one thing clear. This has to do with the fact that the iPhone maker will never create its own search engine. He made it clear to clear the confusion of many who felt that the outlined remedies in the Google case would enable Apple to have its own search engine. This way, it could possibly give rise to Google’s dominating behavior. But such an assumption was nothing but a ridiculous rumor and Apple wants no role in it.
Apple won’t ever make its own search engine and the reasons outlined are simple. For starters, the Cupertino firm is more focused on matters where it can attain growth. By making a search engine, it would divert capital investments and workers. Let’s not forget how the task would come with a huge billion-dollar price tag and would take so many years.
Secondly, Apple does realize how search continues to evolve as we speak. Therefore, the long list of developments related to the world of AI means it’s generally risky to devote a huge number of resources that are needed to design this search engine.
Lastly, Apple does realize how it would need to come up with a platform to sell targeted ads. It’s not a core business for a company that doesn’t have the skilled workforce needed to operate such an infrastructure. So, creating that means hiring a large number of professionals to ensure it’s running successfully its ad business.
Now the company does have a great niche advertising system like its own App Store. However, the world of search needs something different from the usual. Did we mention how its core privacy commitments are very stringent to incorporate something like search-related targeted ads?
Reuters shared in its latest report how Apple wished to participate in the company’s upcoming US antitrust trial related to online search. In its recent filing, Apple shared how the Android maker needs to defend itself against a longstanding effort designed to separate its multiple business units. For now, it’s firm on the clause that the company cannot correctly represent what Apple’s interests are.
The claims are major and keeping the mega deal aside, it looks like Apple wants to separate itself from all the controversy surrounding Google while clearing its intentions along the way.
Read next: Why Is Google Using Claude To Better its Gemini? Shocking New Findings Raise Questions
