X Expands Grok AI Access to Non-Paying Users, Testing New Paths for Growth and Engagement

Social media giant X is making a bigger push for its Grok AI chatbot, giving some non-paying users full access.

While the process is still in the developmental phase, it does hope to launch the limited but free version to more users very soon. As expected, this would significantly boost the usage of the popular AI tool.

Image: Lohan Simpson / X

For now, a limited number of people have access to it, and those that do belong to the Premium category of subscribers. Today, there are just 1.3M users who pay for the app which is just 0.26% of the overall user base. This is evidence that usage is very limited.

Therefore, there are also not a lot of insights in terms of how valuable this addition could be as the usage is limited to a tiny fraction of the whole audience. Moreover, a free variant would give those who didn’t get access before the chance to try now. What better way to lure users into signing up for Premium than this, right?

It also depends on the number of people keenly interested in adding pictures to their posts or replying through answers generated via the AI chatbot. We will only know after this decision comes into play. It would provide a correct assessment of the real potential that it holds after getting feedback from the masses.
We could also see how this might assist X Corp attain a major investment into the xAI offshoot.

xAI was Elon Musk’s answer of revenge to OpenAI which he played a major role in terms of its initial stages. This was right before he was kicked out of the leadership team. Hence, Musk thought the perfect way to take revenge was this.

It’s a key challenger for rivals and already attained nearly $6B in terms of funding. There are also views about the app propping up itself and signing deals related to data supply with the app. This could funnel some of the funds between the two of them.

A lot of the success of xAI has to do with the platform itself. Now, that still struggles in terms of getting business to where its leader had once imagined it to be. Therefore, it’s a smart move if you ask us.

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