October 2024’s Highest-Earning and Most Downloaded Apps: TikTok Earns $269M, Instagram Leads Downloads

As we approach the middle of November, it’s now time to rewind and see how apps did in October.

Last month was very interesting because some of the highest-earning apps across the globe crossed the $1 billion mark in terms of net revenue. This is all thanks to data from App Intelligence that confirmed this milestone with stats supporting the endeavor.

It’s a huge deal because the journey to reach this point was truly at large this year and every month, the apps were racing ahead to attain this position. But who ranked the highest in terms of earnings? We’ve broken down the results for you below.

As per AppFigures revenue estimates, TikTok hit the top spot for getting the highest earnings last month. Not only did the app reach the top spot, it also rose in revenue by $17 million. This means October ended with $269 million in regards to net revenue as per estimates. That is major news!

Other apps which rounded the top five included YouTube, Disney+, Tinder, and Max. They stood in the exact same place as what was witnessed in the past. As a whole, the group revenue for all of them grew well last month. To be exact, it’s a combined revenue figure of $39M. When you include this to TikTok’s $17M, you’ve got a huge chunk of the new revenue coming in.
Experts do expect Disney+ to come out of the top five categories as it continues its battle with Apple in terms of halting any new subscriptions through the App Store. We can see the results of this on the Top Grossing Chart for America.

CapCut made the list in October and did not just inch the list up but actually skipped right ahead to the sixth position with $57 million. Meanwhile, TikTok’s video editor grew at a thrilling rate and is now making up 40% of overall revenue in this domain.

The App Intelligence shows all of these results together. The net revenue of the top 10 biggest earning apps in the world grew by 6% to hit the one billion dollar mark last month. Net is what’s left after the fees are removed. This is the first time that this total crossed the billion mark.


Moving on to the most downloaded platforms for mobile apps in October, the results were not as exciting as above. Still, it’s great to see several new faces make the list that need to be highlighted.

Instagram became the world’s most downloaded app in October. It remained at the top of the list for nearly the whole year, except for one month. As per App Intelligence, it was able to reach nearly 52 million more people via Google Play and Apple’s App Store last month. This figure fell a little short of what was seen in September of 2024.

Meanwhile, arch-rival TikTok hit the second spot with 48 million downloads as per these estimates. It’s a little bit higher than the month before but still not enough to remove Instagram’s leading position.

To complete the top five, it was Facebook, WhatsApp, and Temu. All of these platforms had more downloads than what was seen the month before. If you’re an avid user of the Threads app, we must confirm that this platform did not fall far. It was out of the top five by only a single spot thanks to the growing popularity of Temu which rose 13% in this time.
ChatGPT did rise by one position to hit the 7th position on combined downloads last month. Its downloads rose to 32 million which is major as the previous results stood at 24 million. Now the question is if this growth will remain, considering how popular Google’s Gemini chatbot has become with its own app on iPhone devices.

Another shopping app that’s quite similar to Temu from India is yet to hit the App Intelligence charts. It did reach the tenth position with 21 million downloads. Meesho is similar to Temu but its transactions take place over social media apps and not by direct means.

It does feature mega sales which ran in this period, probably the reason for its sudden growth in September and October. As a whole, the top 10 mode-installed platforms around the globe hit 339 million last month which is more than September.


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