A couple of years back, the issue of Google rolling out YouTube videos in search result pages was questioned in terms of whether or not they were of any benefit to the creator.
Many questioned what was the incentive of putting out videos on Search as they gave no benefit to the search to press on it and enter the YouTube app. Moreover, users don’t get to see any option for subscribing and there’s also no option for clicking on Like or adding a comment when played on Overlays.
Creators do get views as well as ads inside videos but not other forms of engagement. And if you ask us, it might be a major turnoff for a creator putting out so much hard work and effort.
The latest video play overlay from inside Google Search appears to be more consistent now than before. The issue remains related to how it might not always be working. Thanks to Glenn Gabe, we know more about this from his discussion on X.
He shared how it’s very visible on accounts as well as when you’re searching in Incognito mode (we tried it and found it to be true in our Googling). He similarly asked others if they had any clue where the views went. Were they appearing as a part of the Analytics seen on YouTube Studio? And in answer Todd B. claims it is likely "External traffic source".
Currently, the appearance of video overlays depends on what the user is looking for or what query they searched or maybe what information Google already have about the video. A video might pop up inside a giant window featuring the YouTube button if you want to navigate to the app. Also, in our testing it only happens if you click on the thumbnail of the content and not its description. The latter directs searchers over to the YouTube platform directly.
Many experts did chime in on how they felt such a feature showing product ads would certainly get much less engagement. Remember, YouTube is quite popular in terms of a brand for Google and many do subscribe to the channel through a direct/original video.
So the end point of discussion is that while the views will certainly count, it’s going to be so much harder to make people subscribe to this channel or get a like via Google Search Overlays. The only change that needs to come from Google’s end is options for liking and subscribing to featuring on Overlay since the other elements are there. What do you think?
Image: DIW
Read next: Microsoft Clarifies The Air By Confirming It Does Not Use Word and Excel Data For AI Training
Many questioned what was the incentive of putting out videos on Search as they gave no benefit to the search to press on it and enter the YouTube app. Moreover, users don’t get to see any option for subscribing and there’s also no option for clicking on Like or adding a comment when played on Overlays.
Creators do get views as well as ads inside videos but not other forms of engagement. And if you ask us, it might be a major turnoff for a creator putting out so much hard work and effort.
The latest video play overlay from inside Google Search appears to be more consistent now than before. The issue remains related to how it might not always be working. Thanks to Glenn Gabe, we know more about this from his discussion on X.
He shared how it’s very visible on accounts as well as when you’re searching in Incognito mode (we tried it and found it to be true in our Googling). He similarly asked others if they had any clue where the views went. Were they appearing as a part of the Analytics seen on YouTube Studio? And in answer Todd B. claims it is likely "External traffic source".
Currently, the appearance of video overlays depends on what the user is looking for or what query they searched or maybe what information Google already have about the video. A video might pop up inside a giant window featuring the YouTube button if you want to navigate to the app. Also, in our testing it only happens if you click on the thumbnail of the content and not its description. The latter directs searchers over to the YouTube platform directly.
Many experts did chime in on how they felt such a feature showing product ads would certainly get much less engagement. Remember, YouTube is quite popular in terms of a brand for Google and many do subscribe to the channel through a direct/original video.
So the end point of discussion is that while the views will certainly count, it’s going to be so much harder to make people subscribe to this channel or get a like via Google Search Overlays. The only change that needs to come from Google’s end is options for liking and subscribing to featuring on Overlay since the other elements are there. What do you think?
Read next: Microsoft Clarifies The Air By Confirming It Does Not Use Word and Excel Data For AI Training
