LinkedIn’s Marketing Jobs Outlook report talks about most in-demand marketing jobs skills right now and what skills you need to get hired. According to the report, the job postings on LinkedIn have increased 76% as compared to last year. The most in-demand marketing job in North America for an early career is social media manager. For mid-career, marketing manager and for seasoned career, marketing director is in demand.
In Europe, Middle East and Africa, marketing specialists, social media managers and head of marketing are in demand for early career, mid-career and seasoned career respectively. Digital marketing specialists are also most sought out in Asia Pacific. The most jobs available in Latin America are community manager, marketing analyst and promoter.
The report also said that B2B marketing roles have grown by 21% this year and this means broader and greater marketing opportunities for those seeking out jobs. There was also a 91% job satisfaction rate among B2B marketers, but 55% of the people are still searching for jobs and better opportunities on LinkedIn. 72% of the professionals said that they feel overwhelmed with this quick change in marketing fields and 51% are looking for ways to improve their skills.
The top marketing skill of the year on LinkedIn is Collaborative Problem Solving, which has grown 138% since 2021. Other top marketing skills employers are seeking are Artificial Intelligence, Creative Execution and Marketing Technology. To get the perfect job, marketers should keep their resume up-to-date, keep up with the constant change in the market and upgrade their skills as much as possible.
Read next: LinkedIn Shares Tips to Maximize Engagement: Avoid Spam, Negativity, and Unconstructive Comments
In Europe, Middle East and Africa, marketing specialists, social media managers and head of marketing are in demand for early career, mid-career and seasoned career respectively. Digital marketing specialists are also most sought out in Asia Pacific. The most jobs available in Latin America are community manager, marketing analyst and promoter.
The report also said that B2B marketing roles have grown by 21% this year and this means broader and greater marketing opportunities for those seeking out jobs. There was also a 91% job satisfaction rate among B2B marketers, but 55% of the people are still searching for jobs and better opportunities on LinkedIn. 72% of the professionals said that they feel overwhelmed with this quick change in marketing fields and 51% are looking for ways to improve their skills.
The top marketing skill of the year on LinkedIn is Collaborative Problem Solving, which has grown 138% since 2021. Other top marketing skills employers are seeking are Artificial Intelligence, Creative Execution and Marketing Technology. To get the perfect job, marketers should keep their resume up-to-date, keep up with the constant change in the market and upgrade their skills as much as possible.
Read next: LinkedIn Shares Tips to Maximize Engagement: Avoid Spam, Negativity, and Unconstructive Comments
