The head of Instagram is debunking a very popular myth that accuses the app of downranking all sponsored content.
As a part of his latest array of informative posts, Adam Mosseri shared how there is zero truth to that notion. This includes how Meta never forces brands to pay to get a desired reach.
Mosseri adds that anything marked sponsored is treated in the same way as a usual post. Identifying posts with tags just helps the platform understand what content is sponsored. Therefore, no creator should ever fear that their posts would deliberately be downranked so it complies with local rules around the globe.
The common theory that most people have these days is how the app is making the most by downranking such posts as it’s another means to make sure both brands and partners pay for extra reach.
Some did point out how the app’s sponsored posts showed less engagement than those without the tag. The reason being is simple. Users just scroll on and treat it like it’s some kind of ad. As a result, it weakens reach and engagement.
So it’s likely that the tag reduces reach and it’s not simply a thing linked to Instagram as no efforts are made by the app to limit reach. Mosseri continued to justify the algorithm that does not take part in such behavior.
This is the latest of a new part of video posts arising from Adam Mosseri. He wishes to provide more data around specific elements of the app which users often have queries about.
In the past month, we saw Mosseri explain how adding brand logs to Reels will not result in it getting penalized. However, Reels featuring TikTok and YouTube watermarks do hit a reach penalty eventually.
We have to agree that the Instagram Chief’s comments are certainly valuable as they help to put a lot of myths to rest that creators feared for years. We don’t really blame creators either as Tech giant Meta does not have the best reputation for handling business accounts when it comes to organic reach.
In other news, Instagram is working with new options that make it simpler to produce AI variants of profile pictures. This gives rise to more stylish and artistic depictions of the user on the app.
One image shared by social media researcher Alessandro Paluzzi shows the app working on giving users the chance to produce an AI Profile Picture via direct edition options on their profile. With a few clicks of the button, you can use Meta’s AI picture generation tools to update images.
It’s going to be new for the app but isn’t too new for users on social media. We’ve seen Facebook already trial this option in the past and the same goes for both TikTok and Snapchat. So we can see how the feature would ensure Instagram is up to date with other arch-rivals in this regard.
Some feel the option is disingenuous. For so long, users on social media complained about things like bots and fake profiles impacting user experience. Now, you’re rolling out doctored pictures and false depictions of people who are real.
Meta already reported getting rid of more than 900 profiles using fake AI headshots to show them as real and now this.
AI headshots do use a lot of creativity and try to make it appear like a user’s image has the perfect artistic touch. Whatever the case might be, it’s still not you so that’s a point worth mentioning.
Read next: Gen-Z Tops Media Consumption, Spending 7+ Hours Daily and $97 Monthly on Content
As a part of his latest array of informative posts, Adam Mosseri shared how there is zero truth to that notion. This includes how Meta never forces brands to pay to get a desired reach.
Mosseri adds that anything marked sponsored is treated in the same way as a usual post. Identifying posts with tags just helps the platform understand what content is sponsored. Therefore, no creator should ever fear that their posts would deliberately be downranked so it complies with local rules around the globe.
The common theory that most people have these days is how the app is making the most by downranking such posts as it’s another means to make sure both brands and partners pay for extra reach.
Some did point out how the app’s sponsored posts showed less engagement than those without the tag. The reason being is simple. Users just scroll on and treat it like it’s some kind of ad. As a result, it weakens reach and engagement.
So it’s likely that the tag reduces reach and it’s not simply a thing linked to Instagram as no efforts are made by the app to limit reach. Mosseri continued to justify the algorithm that does not take part in such behavior.
This is the latest of a new part of video posts arising from Adam Mosseri. He wishes to provide more data around specific elements of the app which users often have queries about.
In the past month, we saw Mosseri explain how adding brand logs to Reels will not result in it getting penalized. However, Reels featuring TikTok and YouTube watermarks do hit a reach penalty eventually.
We have to agree that the Instagram Chief’s comments are certainly valuable as they help to put a lot of myths to rest that creators feared for years. We don’t really blame creators either as Tech giant Meta does not have the best reputation for handling business accounts when it comes to organic reach.
In other news, Instagram is working with new options that make it simpler to produce AI variants of profile pictures. This gives rise to more stylish and artistic depictions of the user on the app.
One image shared by social media researcher Alessandro Paluzzi shows the app working on giving users the chance to produce an AI Profile Picture via direct edition options on their profile. With a few clicks of the button, you can use Meta’s AI picture generation tools to update images.
It’s going to be new for the app but isn’t too new for users on social media. We’ve seen Facebook already trial this option in the past and the same goes for both TikTok and Snapchat. So we can see how the feature would ensure Instagram is up to date with other arch-rivals in this regard.
Some feel the option is disingenuous. For so long, users on social media complained about things like bots and fake profiles impacting user experience. Now, you’re rolling out doctored pictures and false depictions of people who are real.
Meta already reported getting rid of more than 900 profiles using fake AI headshots to show them as real and now this.
AI headshots do use a lot of creativity and try to make it appear like a user’s image has the perfect artistic touch. Whatever the case might be, it’s still not you so that’s a point worth mentioning.
Read next: Gen-Z Tops Media Consumption, Spending 7+ Hours Daily and $97 Monthly on Content
