Adobe has released its Global Social Media Engagement Report, revealing new trends in posting habits and interactions across various social media platforms. After surveying 1010 social media users from six different countries, it was found that Instagram is the most favorite platform of users with respondents from Germany, the UK and Mexico liking Instagram the most.
The report also found that people from different countries have different average hours spent per day on social media. South Africans spend about three and a half hours per day on social media, followed by people from Mexico with an average 2.8 hours spent per day. Not surprisingly, the most hours spent on social media were by Gen-Z. One in six of them spend five hours per day scrolling on different social media apps.
35% of the respondents said that spending one to two hours on social media makes them feel fulfilled. 46% users from the US and 56% users each from Australia and the UK need less than one hour on social media to feel fulfilled. 53% of the users said that they feel bored when they are unable to use social media, while 22% experiment with FOMO (fear of missing out). Gen-Z are most affected if they do not use social media, with 67% feeling bored and 28% experiencing FOMO. 21% also feel anxiety if they are not using social media, as 14% of the respondents said that they rely on social media for their mental well being.
The report also examined the global posting trends in different countries. 33% of the respondents said that they post 2-3 times per week, followed by 27% who post 2-3 times per day and 25% who post once everyday. Only 14% post on social media once in a week or sometimes even less. People from South Africa are the ones to post most frequently on social media, with average 3.3 posts daily. It is followed by the US with 2.6 average posts daily. People from the UK post less frequently (1.9 posts per day) as compared to people from other countries. The most popular time to post is afternoon, with 43% sharing posts during this time, followed by 32% people sharing posts during evening. The least common time to post on social media was at late night (9%). Images (47%) is the most posted content, while text comes second (31%).
Before posting on social media, 47% of the respondents spend less than five minutes to edit the post. People from the UK (57%) and the US (54%) are more likely to edit a post under five minutes before posting it on social media. The report also found that there are also some users who find likes and comments on posts very important, with users from South Africa (34%) being at top, followed by Mexico (21%) and Germany (20%). Gen-Z (29%) were most dependent on likes and engagements for their validation. There were also some users (34%) who prefer not to see likes on their posts. Gen-Z (15%) and Millennials (12%) were also part of engagement groups where they notify each other to like and comment on their posts. 37% of the users overall also reported deleting their posts if they got less engagements, with South Africa (57%) and Mexico (48%) being the top countries to do so.
73% of users post on social media to share their personal experiences, 56% do it to stay connected to their family and friends and 38% post on social media to relieve their boredom.
There were also users who used different filters to make their posts more aesthetic. The commonly used filters by them were The Glow (25%), Lo-Fi (23%), Valencia (21%) and That 90s Film (21%).
Take a look at the infographics below for more insights:
Read next: The Next Big Thing: 2025's Biggest Emerging Tech Set to Transform Our Future!
The report also found that people from different countries have different average hours spent per day on social media. South Africans spend about three and a half hours per day on social media, followed by people from Mexico with an average 2.8 hours spent per day. Not surprisingly, the most hours spent on social media were by Gen-Z. One in six of them spend five hours per day scrolling on different social media apps.
35% of the respondents said that spending one to two hours on social media makes them feel fulfilled. 46% users from the US and 56% users each from Australia and the UK need less than one hour on social media to feel fulfilled. 53% of the users said that they feel bored when they are unable to use social media, while 22% experiment with FOMO (fear of missing out). Gen-Z are most affected if they do not use social media, with 67% feeling bored and 28% experiencing FOMO. 21% also feel anxiety if they are not using social media, as 14% of the respondents said that they rely on social media for their mental well being.
The report also examined the global posting trends in different countries. 33% of the respondents said that they post 2-3 times per week, followed by 27% who post 2-3 times per day and 25% who post once everyday. Only 14% post on social media once in a week or sometimes even less. People from South Africa are the ones to post most frequently on social media, with average 3.3 posts daily. It is followed by the US with 2.6 average posts daily. People from the UK post less frequently (1.9 posts per day) as compared to people from other countries. The most popular time to post is afternoon, with 43% sharing posts during this time, followed by 32% people sharing posts during evening. The least common time to post on social media was at late night (9%). Images (47%) is the most posted content, while text comes second (31%).
Before posting on social media, 47% of the respondents spend less than five minutes to edit the post. People from the UK (57%) and the US (54%) are more likely to edit a post under five minutes before posting it on social media. The report also found that there are also some users who find likes and comments on posts very important, with users from South Africa (34%) being at top, followed by Mexico (21%) and Germany (20%). Gen-Z (29%) were most dependent on likes and engagements for their validation. There were also some users (34%) who prefer not to see likes on their posts. Gen-Z (15%) and Millennials (12%) were also part of engagement groups where they notify each other to like and comment on their posts. 37% of the users overall also reported deleting their posts if they got less engagements, with South Africa (57%) and Mexico (48%) being the top countries to do so.
73% of users post on social media to share their personal experiences, 56% do it to stay connected to their family and friends and 38% post on social media to relieve their boredom.
There were also users who used different filters to make their posts more aesthetic. The commonly used filters by them were The Glow (25%), Lo-Fi (23%), Valencia (21%) and That 90s Film (21%).
Take a look at the infographics below for more insights:
Read next: The Next Big Thing: 2025's Biggest Emerging Tech Set to Transform Our Future!
