According to a survey of 2,000 Americans by Talker Research, Gen-Z consumes more content than any other generation, with average seven hours spent on social media and online content daily. The time spent on media consumption by Gen-Z can even exceed 15 hours a day in some cases. All in all, Americans consume 6 hours of content daily, which makes 42 hours per week or 91 days in a year. The survey also covered how much Americans spend on media consumption.
The data from the survey revealed that on average, Americans spend $66.60 per month on media consumption. Subscriptions on social media, streaming services and audio apps all take part of some of Americans’ finances. This totals up to $800 annually. Gen-Z spends $97.70 on media per month. On the other hand, $35.60 is spent by Baby Boomers on media per month.
This doesn't mean that Americans are happy with spending this much on the media. 33% say that they will end their subscription if its prices are raised by 10% in the upcoming year. Millennials are the generation that spend the most on streaming services ($40 per month), followed by Gen-Z ($39.29 per month) and Gen X ($32.30 per month). Gen-Z spend the most on social media apps ($29.10 per month), followed by Millennials ($25 per month). These two generations also spend the most on audio apps, with Gen-Z spending $29.4 per month and millennials spending $26.7 per month.
Baby Boomers and Silent Generation Americans are the ones who spend the least money on media. 42% of the Americans who were surveyed said that they feel like they consume too much media, with 36% admitting that media can turn their mood negative. Surprisingly, Gen-Z (66%) were most likely to admit consuming too much media. On average, Americans feel guilty 3.1 times every month because they are consuming too much media.
When it comes to social media usage, "Facebook remains the most popular social media platform overall, Gen Z diverges from this trend, favoring YouTube (82%), Instagram (68%), and TikTok (57%) instead.", highlights the report, Adding further, "Notably, Gen Z is the only generation to rank TikTok among their top three favorite social media platforms."
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The data from the survey revealed that on average, Americans spend $66.60 per month on media consumption. Subscriptions on social media, streaming services and audio apps all take part of some of Americans’ finances. This totals up to $800 annually. Gen-Z spends $97.70 on media per month. On the other hand, $35.60 is spent by Baby Boomers on media per month.
This doesn't mean that Americans are happy with spending this much on the media. 33% say that they will end their subscription if its prices are raised by 10% in the upcoming year. Millennials are the generation that spend the most on streaming services ($40 per month), followed by Gen-Z ($39.29 per month) and Gen X ($32.30 per month). Gen-Z spend the most on social media apps ($29.10 per month), followed by Millennials ($25 per month). These two generations also spend the most on audio apps, with Gen-Z spending $29.4 per month and millennials spending $26.7 per month.
Baby Boomers and Silent Generation Americans are the ones who spend the least money on media. 42% of the Americans who were surveyed said that they feel like they consume too much media, with 36% admitting that media can turn their mood negative. Surprisingly, Gen-Z (66%) were most likely to admit consuming too much media. On average, Americans feel guilty 3.1 times every month because they are consuming too much media.
When it comes to social media usage, "Facebook remains the most popular social media platform overall, Gen Z diverges from this trend, favoring YouTube (82%), Instagram (68%), and TikTok (57%) instead.", highlights the report, Adding further, "Notably, Gen Z is the only generation to rank TikTok among their top three favorite social media platforms."
Read next: 76% View Journalism as Essential for Combating Misinformation, with Social Media Seen as Top Culprit
