Just when you might have thought that Elon Musk’s X app is dead comes news to prove otherwise.
While we agree archrival Bluesky is on a roll with a massive influx of new users, advertisers aren’t just ready to leave X. This is despite the numerous changes in policies and the toxicity of Musk.
The post-election period saw many turning to Bluesky including top publishers and many leading names who vowed to never post on X again. This includes the Guardian, The Week, The Economist, and Politico who hopped onto the Bluesky bandwagon.
Do not expect them all to never return as many of their high-profile decisions to bid farewell don’t mean it’s for good. We know this because they’re yet to delete their accounts on the app so the future for X is still bright.
On the contrary, dozens of publishers spoke about how they were not going to leave X, at least for the time being. This includes The New York Times, Vox Media, and Reuters who may not be interested in commenting why but it’s a part of their plan. The reason is simple, it’s business as usual.
As reported by Digiday and Newspack, referral traffic keeps dropping from X, when we glance over the past few years. Still, traffic is decent enough to remain on the app as per three leading publishing executives. They shared their thoughts on the matter and how they didn’t want to abandon the communities that their respective brands created through X.
If you’re seeing the current presidential elections, it was clear to the world how X can still serve great value to many publishers. Meanwhile, referral traffic from the app to publishers on Election Day surged above 50% on a usual Tuesday. This was based on more than 300 publishers that use the Wordpress-linked platform Newspack. At the same time, referrals from X stood for less than 1% of the entire website traffic.
We’ve witnessed a decline in the referral traffic from X since the start of 2023. This is despite the bump witnessed at the start of the election period. Meanwhile, one head for social media explained how they did see a huge surge in their traffic thanks to X but didn’t state in figures how big the surge was. So as you can see, it still holds great value to many.
Image: DIW
Read next: Apple Is Holding Back Innovation Thanks To Its Browser Policies and Revenue Sharing Pact with Google, UK Regulator Confirms
While we agree archrival Bluesky is on a roll with a massive influx of new users, advertisers aren’t just ready to leave X. This is despite the numerous changes in policies and the toxicity of Musk.
The post-election period saw many turning to Bluesky including top publishers and many leading names who vowed to never post on X again. This includes the Guardian, The Week, The Economist, and Politico who hopped onto the Bluesky bandwagon.
Do not expect them all to never return as many of their high-profile decisions to bid farewell don’t mean it’s for good. We know this because they’re yet to delete their accounts on the app so the future for X is still bright.
On the contrary, dozens of publishers spoke about how they were not going to leave X, at least for the time being. This includes The New York Times, Vox Media, and Reuters who may not be interested in commenting why but it’s a part of their plan. The reason is simple, it’s business as usual.
As reported by Digiday and Newspack, referral traffic keeps dropping from X, when we glance over the past few years. Still, traffic is decent enough to remain on the app as per three leading publishing executives. They shared their thoughts on the matter and how they didn’t want to abandon the communities that their respective brands created through X.
If you’re seeing the current presidential elections, it was clear to the world how X can still serve great value to many publishers. Meanwhile, referral traffic from the app to publishers on Election Day surged above 50% on a usual Tuesday. This was based on more than 300 publishers that use the Wordpress-linked platform Newspack. At the same time, referrals from X stood for less than 1% of the entire website traffic.
We’ve witnessed a decline in the referral traffic from X since the start of 2023. This is despite the bump witnessed at the start of the election period. Meanwhile, one head for social media explained how they did see a huge surge in their traffic thanks to X but didn’t state in figures how big the surge was. So as you can see, it still holds great value to many.
Read next: Apple Is Holding Back Innovation Thanks To Its Browser Policies and Revenue Sharing Pact with Google, UK Regulator Confirms
