CIRP publishes Apple’s iPhone sales every year, and this year, their report focuses on Apple’s best-selling models. Apple introduces a new model every year with four flagships, which often confuses users about which model is the best and which one they should buy. CIRP compared different iPhone models to see which one stands out as the best and most popular.
In 2024, iPhone’s base models are the most popular, with 42% of users opting for them. They are followed by iPhone Pro Max models (26%) and iPhone Pro models (19%). iPhone Plus models are the least popular in 2024. Some might assume that iPhone base models are the best sellers simply because they are the most affordable. However, when looking at Apple's flagship models, Pro and Pro Max models are the real best sellers each year.
The reason for this is that Apple sells iPhones in various categories, offering similar models at different price points. If you're considering a base iPhone model, you have three different options to choose from, each priced differently. This makes the "base" category the most popular overall. However, when considering individual models, the iPhone Pro Max emerges as the best seller.
Consumer behavior trends suggest that while the base models attract users due to affordability, premium features in the Pro and Pro Max models continue to draw those seeking more advanced capabilities, such as better cameras and performance. The Pro Max, in particular, remains popular among those who prioritize larger screens and enhanced features, despite the higher price.
In conclusion, while Apple's Pro models are the best-selling and most successful in terms of high-end features, the overall category of base models takes the lead in terms of total sales volume.
Here’s a quick comparison of the sales trends across the years:
| Year | Base | Mini | Plus | Pro | Pro Max |
|---|---|---|---|---|---|
| 2022 | 46% | 7% | - | 21% | 26% |
| 2023 | 43% | 1% | 11% | 19% | 25% |
| 2024 | 42% | - | 13% | 19% | 26% |
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